In the early 2000s sharing images online was all the rage. In the 2016 users are replacing pictures with short videos at an alarming rate and for good reasons. Videos are fun, interesting, and hard to ignore. They make you feel as if you’re really there, rather than behind a smartphone screen. With the world being more connected than ever and data transfer speeds increasing, videos are quickly becoming the preferred method of sharing moments with others on social media.

A couple months back, the executives at Google AdWords gave us a heads up that ‘Expanded Text Ads’ were on their way. Well, they recently rolled out the new ad layout and it has been the biggest (and best) update to the AdWords platform since its inception 15 years ago. But before we get too far into benefits of Expanded Text Ads, let’s explain what they are.