Search engines have been connecting consumers with local businesses for some time now, but with advances in technology, people are using search engines differently than they used to. In recent years people started using “near me” searches to find local businesses and golf courses are no exception. “Golf courses near me” is now one of the most popular searches for finding nearby golf courses on Google, and its usage is increasing at an alarming rate.
Below you’ll find a chart showing the popularity of the search term “golf courses near me” on Google. When comparing 2016 to 2017 so far, there has been a 59% increase in the usage of this term. This trend also correlates with booking windows getting shorter and shorter each year. Increasingly so, golfers want to play at a course nearby and they want to play now. It’s likely that we continue to see this trend rise through 2018 and beyond.
This trend is significant to golf facilities because it shows the growing importance of making Search Engine Marketing a priority. It’s easier than ever to get in front of potential new customers, but many golf courses fail to leverage the tools available for them to do so. With proper SEO and Paid Search campaigns, golf courses can appear prominently for these popular “near me” searches.