Humor attracts an audience.
Whether you have 5 followers or 500, people tend to gravitate towards uplifting news. Posting serious content has the tendency to steer people clear of the “like” or “share” buttons. Keep in mind your followers don’t have interest in your day to day activities, but they do care about why those activities should make them laugh. Statistics prove that 49% of social media users are more likely to share “funny” posts rather than the “important” ones. Share-ability should be a goal your business strives to accomplish while on social media to increase brand recognition.
Humor makes your business more approachable.
Nothing says “I understand you” more than a joke that can get you laughing from the deepest pit of your stomach. Or in this case another one of those memes to get you going. Being in the public eye as a successful business has its benefits along with the weight of the intimidation factor. If you can be the one to push the boundaries in a correct manner with you followers, you will automatically gain their interest on a personal level.
Humor makes your content memorable.
Everyone remembers the funny guy. In the reality of social media, most people follow businesses because they post chuckle-worthy content. You are always going to recall the post that filled you with a heap of emotion (mostly laughter), not the post that was cookie-cutter ordinary. Strive for the long-term memorable relationship your followers will connect to.
So, let loose to the idea that not every business has to uphold a serious image in all aspects of its life. When it comes to posting comedic innuendos remember your businesses’ social media strategy that will really connect to your audience. Give them something you know they will appreciate with a side of “LOL”. Laughter is social and so is your business…time to bring out your inner comedian!