• Link Building: What It Is, And Why We Need It!

    Alex Pettus  •  June 5, 2017

Digital Marketing is a constantly changing environment, with new strategies and optimization methods constantly available. However, there are some techniques that are staples for digital marketers, and one of those essentials is link building. Link building is the strategy of acquiring hyperlinks from other websites that “link” back to your own. These allow users to navigate between different pages on the Internet. They also help search engines crawl between the pages on your website. There are many ways to build links and utilizing just a few can help you stand out from the competition in the eyes of Google.

How Link Building Helps Businesses

Link building is an important factor in our SEO strategy, and in helping rank well with Google. However, there are many other business advantages to creating a strong link building strategy:

Builds relationships: On essential factor of link building is communication. To have other businesses link to you, you need to establish contact and dialogue. Not just once, but in an open and continuous manner. This is often done in the form of relaying information about promotions and other activities related to your course. Although your primary focus for reaching out is to build links and drive awareness to yourself, there are residual benefits as well. You can foster long-term relationships that are mutually beneficial to both businesses.

Referral business: Quality links are not only visible to search engines like Google, but to potential customers as well. This is a quality over quantity strategy, and strong links can improve traffic to your site as well as improve your ranking. The more your site is linked to by other relevant and popular sites, the more traffic will come to your page. This means more potentially converting customers, and those sales can easily turn into repeat customers so you can reap the benefits far into the future.

Brand building:Good link building also helps to promote your brand. It can help to show that you are an authority among the area golf courses and industry happenings through links to relevant content. It can also help to bring attention to the features that set you apart from other courses around you, and show that you are an attentive and engaged place to play.

Make Sure Your Pages are Worth Linking To

For links to be truly valuable to the businesses or organizations you reach out to, you must have valuable information worth linking to. For example, linking a travel site to your membership page would be less valuable than linking it to your rates or specials page, as the normal visitor to a travel site is probably not going to be looking for club memberships on their vacation. Remember, the more closely related your content is to the page people are linked from, the more Google will see it as a valuable link.

You can also create your own blog that contains relevant information that you can control and create links with. This way, you can generate new content with the link building process in mind, making it more relevant and targeted to the correct audience. The same can be said for your own social media platforms. Creating links to corresponding specials or promotions mentioned in your Facebook posts or tweets are included as part of your overall backlink count, and are one of the simplest ways to write content that is relevant to the linked page.

Strategies to Get Other Pages to Link to You

Don’t overcomplicate the process of reaching out for links. Other sites are looking to build links as well, and if there is some mutual benefit, it doesn’t have to be a hard task. Here are just a few of the ways we recommend getting the link building ball rolling:

  • Create compelling content that people will want to link to and reference
  • Submit your news for press releases and submit your site to directories
  • Reach out to local chambers of commerce or visitors bureaus
  • Put your products and services where influential or notable people will see them
  • Get links from friends, partners, and other people you know

Link building is an ongoing organic process and is continually changing, so it is important to keep up with your efforts and make changes when necessary. However, if you start with content that is worth linking to, the effort you put into building links is well worth it in the long run. Before you know it, building links online will turn into customers hitting the links at your course!

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