Google Analytics can be intimidating, to say the least, but it doesn’t have to be as complicated as some might initially think. This powerful tool can help golf course owner/operators quantify marketing efforts, and provide additional insight about your customers that a POS system or tee sheet cannot. While the capabilities of Google Analytics are vast, some of its functionalities are more applicable to a golf course than others. In this video, we go over the basics of Google Analytics and how a golf course operator might use it to help make smarter marketing decisions.