This data was pulled using all of 2016's Google searches (to date: 12/26/2016) for "golf" related keywords. The most popular searches in this catagory or "golf courses", "tee times", etc.
In order to further understand the results below, here are a few words from Google, the provider of the data:
"Values are calculated on a scale from 0 to 100, where 100 is the location with the most popularity as a fraction of total searches in that location, a value of 50 indicates a location which is half as popular, and a value of 0 indicates a location where the term was less than 1% as popular as the peak.
A higher value means a higher proportion of all queries, not a higher absolute query count. So a tiny state where 80% of the queries are for "bananas" will get twice the score of a giant state where only 40% of the queries are for "bananas"."
How does your state compare?
|39||District of Columbia||52|
We found it interesting that the Midwest has the largest presence on this list, taking up 7 of the top 10 results. Equally as intriging is the fact that states with weather that allow play year-round, such as Florida, California, and Arizona, haven't even made it into the top 10. Because this chart is showing the percentage of all searches that pretain to golf, rather than absolutely total quantity of searches, it makes it even more mind blowing. California is ranked in 45th! To me, this shows that the amount of golfers per capita in these states is suprsigly low. Lower than many of us would have guessed, if we're being honest. Then, on the other hand, you have states that are snow-covered for a large portion of the year that have a higher percentage of "golf" related searches.
There are a number of possible reasons as to why the outcome is this way. Maybe golfers in the Midwest are more likely to travel for golf during the colder months, boosting the popularity of "golf" searches. Another possiblity is that there are more sports fanatics in the Midwest, so while they may not be able to play all year long, they still loyally follow the sport.
It could be that the states in warmer regions, that we expected to be higher on this list, are being searched more by people outside of the state, in northern regions. While there clearly seems to be more demand for golf in Arizona, Florida, Nevada and California, these states also rely heavily on tourism. My thoughts are that traveling golfers are increasing their home state's ranking on this list, because they are researching for golf courses in another destination. Of course, this is just a theory. I will need to dig deeper and gather more information to make any real conclusions.