Habit 1: Automating Everything
During the work week, everyone is overwhelmed with work and other responsibilities. Especially through the holiday season, there is virtually no time in the day to complete all your tasks. But one of the glories of advanced technology is it creates ways to make our days easier and more efficient. A great way to manage your social media marketing is planning in advance or scheduling the posts you want to send. This is an effective strategy that complies with the little time you have BUT while planning too far ahead you can miss out on opportunities to bring customers to your course.
Every day during these winter months, your challenge is to come up with a post that will suit your customers each day; if it’s chilly, market your courses amazing deals on hot coffee and pro shop sweaters, and if it is raining or snowing, offer your customers a chance to purchase a membership or other gift card bundles for their family members during the holidays. By changing your normal routine and taking the time out every day to come up with something new, you can bring in more customers during this off season.
Habit 2: Making It All About You
Most of the year, it’s common to promote your courses tournaments, events or outings. This is an easy way to generate revenue and gain awareness of your course. But this holiday season it’s time to add another factor into the mix and not make it all about what you are trying to endorse, and make it about your customers. A great way to not only interact with the customers, but have them get hands-on is to create contests and surveys.
The holidays are a time to give back and who better to give back to than the people who make your business successful. Have fun with your social media campaigns and have a contest for your customers, such as, posting pictures in their “ugly holiday sweaters” and the winner receives anything of your choosing. By creating campaigns specifically for your customers, you will build valuable relationships that will further benefit your company.
Habit 3: Ignoring the Comments from Your Followers
It’s easy to get caught up in other work and forget about the posts you sent out. But it’s essential for you to always take the opportunity to talk to your customers, no matter what. Within the few months of the holiday season, there will be many questions that need to be answered; how do I purchase this gift card? What are your rates for this date? Do you host holiday parties? And so on. Instead of making a phone call, its more convenient for some customers to add a comment and wait for a response. Make sure you have a designated time period to sit down and answer any questions your customers may have. Remember, the holiday season is the busiest times of year for shoppers, even if the weather does not cooperate. So, always be on your toes and ready to help out.
Habit 4: Forgetting to Link Your Social Media Account to Your Website (and Vice Versa)
This rule is one of the most important if you are trying to gain recognition. Holiday season is the most crucial time for online shoppers and anyone who is looking for potential ideas for gifts. As understood before, including posts about your gift cards and memberships are great alternatives to gaining revenue, even through the off season. On your home page of your website including a link or a frame to your social media posts is VITAL! Customers can be better kept updated with what you can offer them by being one click away on their social media pages. If you have not done so yet, the holiday season is the best time to link your posts and get to engaging with your customers ASAP.
This time of year reward yourself by rewarding your business the tools to keep it going strong throughout the next few months. By avoiding these bad habits that may only work other times of the year, you will see not only improvements in your business, but the new relationships you have tied to your course.