What is SSL?
The one website security technology that the experts at Google have been urging webmasters to utilize is Secure Sockets Layer or SSL. A SSL allows a website and a browser to have an encrypted connection, keeping delicate and personal information safe from hackers that could potentially want to steal your identity or just eavesdrop on your internet life. In essence, a SSL certificate makes sure the information your providing is making it to the intended recipient and no one else.
Why do you need a SSL for your website?
Right away, if you’re website is collecting any kind of payment information, including credit cards and bank account data, you have to have an SSL certificate. You’re asking for trouble if you don’t. In fact, PCI compliance regulations mandate that websites meet some strict requirements, SSL certificates being one of them.
That’s the easy one, though. What about other information that many not be as financially sensitive, but could still cause your customers a great deal of grief if exploited? Many websites collect basic personal information, such as name, email, phone number, home address, etc. Even this information is too personal to risk letting a stranger get a hold of. This is exactly why industry experts and corporations like Google are saying “enough is enough! Just make your websites secure already!”. SSL certificates fairly inexpensive and can usually be purchased for around $50-100/year. That’s a small price to pay for peace of mind for your customers. As an added bonus to our services, 121 Marketing customers receive SSL certificates for free with any website.
SSL for SEO
That’s right, websites using SSL certificates (HTTPS) correlate with higher, more prominent search engine rankings. While being secure isn’t the only thing you need to worry about for SEO, having a SSL can provide a boost in search engine positioning. (***Disclaimer: A SSL certificate needs to be implemented properly, with SEO in mind, in order to achieve positive search ranking results. A poor implementation could cause you more problems than triumph. ) Google has been claiming SEO advances for website with SSL certificates since 2014. See here: http://searchengineland.com/google-starts-giving-ranking-boost-secure-httpsssl-sites-199446
The SSL/HTTPS initiative has a simple goal; make the internet a safer place to be. Hackers and intrusive companies are everywhere and they’re always looking for new ways to steal your customer’s data. An SSL will help you maintain a secure website that will build trust amongst visitors.