Give Them What They Want
Large groups have special needs. Maybe they need food to be catered and a large indoor space. Maybe they’re large enough to rent out the entire facility. Though every group will be different, it’s important to make as many accommodations as reasonably possible. The organizers of these large events want to find a golf facility that is easy to work with.
It’s apparent that your facility might have some limitations on what you can and cannot provide for each group, but do your best to be as cooperative as you can. Help the organizers throughout the planning process and come up with some fun ideas for the event. They’ll appreciate the feedback. The more pleasant the experience, the more likely the group will be to come back in the future.
Put a Package Together
If your golf course doesn’t have one already, make sure you have a pre-made package that is available upon request for group outings. When asked about group golf events, you should have a premeditated answer explaining the features and benefits your facility provides. Make sure your package is somewhat flexible to fit different group sizes, outside vendor needs, and any other variables that may arise.
Every golf course will have different needs and preferences on pricing. Pricing structures should be aligned to fit the facility’s needs while remaining appealing to potential customers. You can either set the price of the outing by group size (Pay Per Golfer) or based on the resources needed to put on the event. A set price is typically easier for the purchasing party, as they may not know attendance numbers until just before the event.
Promote Your Offering
Once you have a plan and package put together, it’s time to take it to market. Don’t wait for the group to come to you, go to them! Promote golf outings on social media, emails, on your website, and on search engines. Just like you push tee time sales on a regular basis, make sure your golf event packages get their fair share of the limelight.
Also, make sure the inquiries you receive about golf outings are taken care of promptly. Chances are, if someone is talking to your course, they are getting quotes from many others in the area as well. A quick response and attentiveness are very helpful in securing a deal.