The Importance of Recording Phone Calls
For most golf courses, almost every interaction with a potential customer is had over the phone. The initial phone call is where you and your employees can “make or break” the relationship with the customer. Recording these phone calls can help improve customer interactions in a number of ways.
Recorded phone calls are great for training employees. It can provide good and bad examples of phone etiquette that employees can gauge themselves on. Recording phone calls also keeps your employees accountable and encouraged to handle every call with care. Managers and Directors can use these recordings to improve phone call procedures and customer satisfaction.
Find Out What Your Customers Are Asking
Call recordings also help you determine what questions and concerns are popular amongst customers. This way, you can edit your website, email campaign, or social media to answer questions proactively. Chances are, if a few people are calling about it, many others are thinking it.
Improve Call Prompts
By listening to these phone calls, you can improve what call prompts you have available to your customers. Maybe there is a certain person that gets requested more than others, or you have too many options to choose from, causing confusion. You can use call recordings to manage these prompts in the most refined way possible.
Use Them as Reminders
Ever take a phone call, then forget about it 5 minutes later? Call recordings are great for reminding yourself of actionable items that take place during a call. You can reference them at any time, which is great for busy golf professionals and operations staff.
Just Recording Calls Isn’t Enough
While having your calls recorded is useful, knowing where your phone calls came from is even more important. 1-2-1 Marketing has the capabilities of tracking the sources of phone calls, so you know exactly how the customer found your number. Whether you’re running adverts online or have a billboard on the side of the road, we have the technology to track where every call derived from.
The ability to track the source of phone calls has allowed businesses to see how effective certain marketing channels are and if they are receiving a positive return on investment. Without call tracking, the best you can do is guess. When you’re spending thousands of dollars a year on a variety of marketing efforts, not knowing is simply not an option. 1-2-1 Marketing can implement call tracking and report what phone calls came from your website, email, social media, flyer, or any other form of marketing. We can even track what keyword was used on google before the call took place.