• 6 Useful Email Marketing Tips that Every Golf Course Should Know

    Kent Ashby  •  October 25, 2015

It goes without saying that email marketing is a golf facility’s best friend. There is no easier and more efficient way to inform your clients or promote business than sending out an e-blast. With that being said, there are right and wrong ways to use email marketing. To help you make the most out of your email efforts, we’ve put together a few helpful tips that every golf course should take note of.

  1. Emails with Text vs. Images

    You might find this hard to believe, but people are more likely to open, read, and take action via an email that was written in plain text. Nearly 30% more likely, a matter of fact. While they look appealing, image heavy emails load slower, are more prone to being flagged as spam, and can look distorted on some screens.

    Also, most email providers prompt users to “Download Pictures”. Many people are not tech-savvy, getting confused during this process that leads images not to appear. If an important part of your email is within these images, your message may not be portrayed. We highly suggest using plain text for the message portion of your email rather than using a graphic.

  2. The Tone of Voice

    When you write an email to your customers, it’s important to write in a conversational tone. Email is looked at as a one-on-one form of marketing. People (especially Millennials) want to feel your personality show through your email. Be yourself. Be a human. A little humor goes a long way in establishing a relationship with your customer base.

  3. Easy Subject Lines

    Subject lines are your emails first chance to catch someone’s interest. It is tempting to write something witty and clever, but can often be confusing to the reader. It is usually more effective to write a simple, to the point subject line that is easy to understand. Save the humorous stuff for the body of the email. Also, don’t use emojis in your email subject lines. They’re tacky, and many people identify them with spam.

  4. Use a Call-to-Action

    Just about every email you send out should have some form of CTA (Call-to-Action). “Call us today,” “Come visit us”, or “Reserve your tee time” are all reasonable CTA’s to use in your email blasts. Make sure whatever CTA you use is in line with the desired action you want the customer to take.

  5. Timing is Everything

    Try not to send emails out at obscure times. The consensus is that the middle of the day, between 9-11 A.M. and 1-3 P.M., tends to be a good time to send your email blasts.

  6. Keep It Short

    Try to keep your emails short, while still getting across all the information. People don’t like to read cluttered emails and typically don’t read more than a sentence or two before closing the email. Too much information is harder to soak in, due to human’s ever-shrinking attention span. Valuable information is always welcome, just don’t overdo it.

Different emails are created with different intentions in mind. Not everything you send out will follow these tips directly. However, these six items are great rules of thumb when creating email campaigns for your golf course. If you have any questions about the do's and don’ts of email marketing, just give us a call at (407) 395-4701. We’re happy to help!

It goes without saying that email marketing is a golf facility’s best friend. There is no easier and more efficient way to inform your clients or promote business than sending out an e-blast. With that being said, there are right and wrong ways to use email marketing. To help you make the most out of your email efforts, we’ve put together a few helpful stats that every golf course should take note of.

1.       Emails with Text vs. Images – You might find this hard to believe, but people are more likely to open, read, and take action via an email that was written in plain text. Nearly 30% more likely, a matter of fact. While they look appealing, image heavy emails load slower, are more prone to being flagged as spam, and can look distorted on some screens.

Also, most email providers prompt users to “Download Pictures”. Many people are not tech-savvy, getting confused during this process that leads images not to appear. If an important part of your email is within these images, your message may not be portrayed. We highly suggest using plain text for the message portion of your email rather than using a graphic.

2.       The Tone of Voice – When you write an email to your customers, it’s important to write in a conversational tone. Email is looked at as a one on one for of marketing. People (especially Millennials) want to feel your personality show through your email. Be yourself. Be a human. A little humor goes a long way in establishing a relationship with your customer base.

3.       Easy Subject Lines – Subject lines are your emails first chance to catch someone’s interest. It is tempting to write something witty and clever, but can often be confusing to the reader. It is usually more effective to write a simple, to the point subject line that is easy to understand. Save the humorous stuff for the body of the email.


Also, don’t use emojis in your email subject lines. They’re tacky, and many people identify them with spam.

4.       Use a Call-to-Action – Just about every email you send out should have some form of CTA (Call-to-Action). “Call us today,” “Come visit us”, or “Reserve your tee time” are all reasonable CTA’s to use in your email blasts. Make sure whatever CTA you use is in line with the desired action you want the customer to take.

5.       Timing is Everything – Try not to send emails out at obscure times. The consensus is that the middle of the day, between 9-11 A.M. and 1-3 P.M., tends to be a good time to send your email blasts.

6.       Keep It Short – Try to keep your emails short, while still getting across all the information. People don’t like to read cluttered emails and typically don’t read more than a sentence or two before closing the email. Too much information is harder to soak in, due to human’s ever-shrinking attention span. Valuable information is always welcome, just don’t overdo it.

Different emails are created with different intentions in mind. Not everything you send out will follow these tips directly. However, these six items are great rules of thumb when creating email campaigns for your golf course. If you have any questions about the does and don’ts of email marketing, just give us a call at (407) 395-4701. We’re happy to help!

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