Emails with Text vs. ImagesYou might find this hard to believe, but people are more likely to open, read, and take action via an email that was written in plain text. Nearly 30% more likely, a matter of fact. While they look appealing, image heavy emails load slower, are more prone to being flagged as spam, and can look distorted on some screens.
Also, most email providers prompt users to “Download Pictures”. Many people are not tech-savvy, getting confused during this process that leads images not to appear. If an important part of your email is within these images, your message may not be portrayed. We highly suggest using plain text for the message portion of your email rather than using a graphic.
The Tone of VoiceWhen you write an email to your customers, it’s important to write in a conversational tone. Email is looked at as a one-on-one form of marketing. People (especially Millennials) want to feel your personality show through your email. Be yourself. Be a human. A little humor goes a long way in establishing a relationship with your customer base.
Easy Subject LinesSubject lines are your emails first chance to catch someone’s interest. It is tempting to write something witty and clever, but can often be confusing to the reader. It is usually more effective to write a simple, to the point subject line that is easy to understand. Save the humorous stuff for the body of the email. Also, don’t use emojis in your email subject lines. They’re tacky, and many people identify them with spam.
Use a Call-to-ActionJust about every email you send out should have some form of CTA (Call-to-Action). “Call us today,” “Come visit us”, or “Reserve your tee time” are all reasonable CTA’s to use in your email blasts. Make sure whatever CTA you use is in line with the desired action you want the customer to take.
Timing is EverythingTry not to send emails out at obscure times. The consensus is that the middle of the day, between 9-11 A.M. and 1-3 P.M., tends to be a good time to send your email blasts.
Keep It ShortTry to keep your emails short, while still getting across all the information. People don’t like to read cluttered emails and typically don’t read more than a sentence or two before closing the email. Too much information is harder to soak in, due to human’s ever-shrinking attention span. Valuable information is always welcome, just don’t overdo it.
Different emails are created with different intentions in mind. Not everything you send out will follow these tips directly. However, these six items are great rules of thumb when creating email campaigns for your golf course. If you have any questions about the do's and don’ts of email marketing, just give us a call at (407) 395-4701. We’re happy to help!