• Incentivizing Golfers to Purchase More

    Kent Ashby  •  August 29, 2015

Now more than ever, it is important to maximize the value from each and every customer that walks through your door. It is no longer sufficient just to sell tee times, without at least trying to upsell customers. Incentivizing your current customers to buy more is a great way to generate revenue that you may not have seen otherwise.

Why You Should Incentivize

Sometimes, customers just need a little help on how to spend their money. By incentivizing them with promotions, you can lead customers to make purchases they normally would have passed on. The end goal is to have customers play more and buy more on every visit. Don't give your customers a discount "just because", but reward customers for purchasing more and more often.

What Should You Offer?

Often, golf facilities are not sure on what incentives they should offer. There are many different types of promotions, all with their own effects. Every golf facility has different clientele, so being creative and tailoring to their needs is essential.

Here are some examples

1.   $5 Voucher to Pro Shop with Every Green Fee – This is one of our favorites. By giving customers a $5 voucher to the shop, you are essentially giving them money to burn. However, as we all know, it’s easy to rack up a bill at the pro shop. This incentive kills two birds, by promoting tee times and golf shop sales.

2.       10% Off for Anyone Who Joins the Email Club – Email lists are one of the most powerful marketing tools out there, but people don’t give out their email addresses without some incentive these days. Giving a small percentage off a tee time when someone joins your email list can be another incentive that pays off in more ways than one.

3.       Start a “Play to Win” Contest – People love contests. Especially contests that involve winning “free” golf accessories. Start a promotion that enters customers into a drawing to win something awesome. Each time they purchase a tee time, their chances of winning increase. Odds are, you have something lying around that would make a great prize.

4.       Discounts During the Off Season – There is no better way to stimulate sales during the off-season than to run a few specials. Offering pre-season tee time discounts allow you to fill your tee sheet before the busy season ever starts. Loyal customers will buy more tee times during these off season sales, knowing that they will redeem them when the weather improves. Selling multiple tee times or golf lessons as packages is ideal.

Make It Worthwhile for Customers

Keep in mind that consumers are bombarded with sales and special offers hundreds of times a day. People have programmed their brains to ignore any promotion that doesn’t show true value. So, next time your course decides to run a new sales incentive, make sure the offer is significant enough to spark interest.

Ask 1-2-1

Coming up with purchasing incentives that are as valuable to the customer as they are to the golf facility isn’t always easy. However, incentivizing your customers could make a world of difference in revenue if implemented correctly. If your golf facility needs assistance with a new incentives program, give us a call at (407) 395-4701 or email This email address is being protected from spambots. You need JavaScript enabled to view it..

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