Relevance is Everything –When writing content, it is of utmost importance to remain relevant to the intent of the person visiting the website. For example, if the page is about the driving range, talk about the driving range and its features. You could write about where it’s located, how long it is, or the rates you charge. Stay on topic and don’t mix in anything unrelated to the driving range.
Use your Keywords –In order to rank well on search engines like Google, Yahoo, and Bing, it’s important to use your keywords in the content. For instance, let’s say you want to rank for “Golf Courses in Orlando, FL”. You should use that keyword and its variations sparsely throughout the content.
With that being said, be careful not to overdo it. We suggest only using your targeted keywords once or twice on the page, unless otherwise necessary. Using targeted keywords too frequently can be spammy and frowned upon by search engines.
Longer Content is Better –Pages with a higher word count statistically perform much better than pages with minimal content. Longer pages are great for visitor engagement and, consequently, rank higher on search engines. A good word count to shoot for is at least 500 words or more. Less is okay, but not optimal. If you choose not to have copy on a particular page, make sure you have a well written meta description.
Heading Tags are Important –When your writing new content for your golf facility, the title of the page should always be what is called a “Heading Tag”. Headings are one of the most important features of web page, as they tell search engines and visitors what the page is about at a glance. You should try to include a variation of your targeted keyword in the heading tag, but do not force it. If you cannot include a keyword and make it read naturally, don’t worry about it.
Don’t Copy Content –This is, hands down, the most important content writing tip we can give: don’t reuse or copy any content on the internet. Using duplicate content is detrimental to any website. Search engines will even penalize websites that do this too often.
Most golf courses don’t even realize they have a problem with duplicate content. A simple check using this tool will let you know if you need to take action and what pages are causing any conflicts.
Writing content for a website shouldn’t be overly complicated. However, there are a few things to consider when writing new copy. At the end of the day, content should be written for humans first and website crawlers second. Following these 5 tips will help your golf course rank higher on search engines and align your message with the user’s intent, which ultimately leads to selling more golf.