• The Pace of Play Clock: Making it meaningful to your customers

    Aaron Dyer  •  July 20, 2014

Pellucid Corp, in collaboration with 1-2-1 Marketing, has developed the Pace of Play clock for golf course websites. Located on the golf course home page, this easy to change clock provides a meaningful snapshot of current pace based on nine-hole turn times, and conceivably gives customers another reason to choose your course over another.“During my recent visit with new Pellucid Sharper Edge Marketing clients, several revealed that they had “great” pace of play due to good course setup and strong, attentive management," says Pellucid's Harvey Silverman. "When asked how the golfing public might know about this, the response was generally ‘word of mouth.' Then I drove by a highway billboard with an electric clock displaying the current wait time at a local hospital emergency room and thought, we could do this for golf.”

Silverman continues, “Given the emphasis on pace of play by the USGA and PGA, the time is right to use a little technology to increase the market appeal of a course by displaying a pace time. I went to our website provider with the concept, 1-2-1 Marketing, that also provides websites for many Pellucid clients. 1-2-1 Marketing CEO Ryan Wood and his folks came up with an ingenious widget that installs easily, and can be changed just as easily without requiring backend administration access. See the pace clock on the demo website: http://golfdemo.1-2-1marketing.com."

“Any 1-2-1 Marketing client can have this installed immediately”, reports Ryan Wood. “There are several places on the home page we can place it, and any staff member can be trained in two minutes to change the clock from either a web or mobile browser. The clock and installation cost is a one-time $99 fee, with no extra charge for more than 18 holes. 1-2-1 clients can contact our support to order the pace clock, and we’ll have it ready within the week.”

For now the pace clock is available only to courses using 1-2-1 Marketing as their website provider. If golf courses have a good pace of play, arguably better than 4:30, this is a great way to let customers know and create another point of differentiation from competitors. If some courses install the pace clock and others don’t (or can’t), it might create that element of “why don’t they?” in the minds of golfers, and create a visible competitive advantage to course managers committed to managing pace of play.

For more information or to get the Pace of Play clock installed on your website, This email address is being protected from spambots. You need JavaScript enabled to view it. today.

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