• Utilizing Contact Forms To Grow Your Email List

    Tara Cunningham  •  October 19, 2021

Why Should I use Contact Forms?

One of the easiest ways to organically grow your email marketing lists is through the use of contact forms. How many times have you seen a business's website that offers something that interests you, but there is no easy way to learn more without picking up the phone? Contact Forms invite your customers to reach out quickly and easily.

By simply adding contact forms to your website, you have created the opportunity to organically grow your email marketing lists. Users are frequently visiting the website to gather more information and to contact the course or business directly. Having a contact form present will likely capture their attention and prompt them to fill out the form.

What Should My Forms Include?

Your contact forms should be concise and require the basic contact information you need from the user. This may include Name, Phone, Email, a comments section, and a mailing "opt-in" checkbox. While contact forms are great tools for gathering email marketing data, it is crucial to make sure the user knows what they are agreeing to when they submit their information. You can do this by having a check-off box that automatically goes with each form asking the users if they would like to be added to a mailing list or receive communications from you.

You should set a recipient email that will receive all the submissions from the contact form. Use an email that is frequently monitored to avoid missing any submissions.

To keep your forms secure, you should also have a spam filter, such as Google's reCAPTCHA, added to each form. This will help prevent large amounts of spam submissions and reassure the user that their data is protected.

Lastly, you should set up a submission message. This should assure the user that the submission was successful and possibly give them a period of time to expect a response. Ex. "Thank you for your submission. A member of our staff will reach out to you within the next 2-3 business days."

Where Should I place the Contact Forms?

Contact Forms should be present on your most visited web pages. Popular pages may include Instruction, Leagues, Events, Weddings, and Tournament pages. These are pages that users go to when searching for more information. Users will be likely to fill out a form to request more information when visiting these pages.

Forms should be placed directly below the page's content, or in a sidebar position, for optimum visibility. 

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How Can I Create a Contact Form?

121 Customers can follow these tutorials on how to create forms using our Form Manager.

Our support team can also assist you in creating these forms and connecting them to your Email Marketing Lists.

It is a good idea to set up each form to go to a specific email marketing list, as this will allow you to use those segmented lists to target your users and customers.

For non 121 customers, there are many other free, form-creating tools available. Google Forms, Survey Monkey, and Mail Chimp are a few tools that you can use for free to create forms for your website. 

Now you should have a better understanding of how to utilize contact forms on your website and how they can be used to grow your email marketing lists. If you have any questions regarding Form Manager, please contact our support team at This email address is being protected from spambots. You need JavaScript enabled to view it..

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