• 15% of Americans Don’t use the Internet. Who are They?

    Aaron Dyer  •  October 19, 2013

Pew Research Center’s Internet & American Life Project said that 85% of Americans use the internet as of May 2013, comprising a new level for online activity.  Who are the 15% of Americans opting out of email and online website use?

Education seems to play a role along with age (which is no surprise).  Only 2% of Americans between 18 and 29 do not use the web and grows to 8% for 30-49 year olds.  50-64 year olds comprise 17% of the opt-outers then we get an explosion to 44% for ages 65+ (62% of seniors and elderly 77 and up).

Average household is another important factor in the use of internet with 24% of Americans making less than $30k are offline, contrasted to 4% of Americans with $75+ in annual earnings. Americans livng in rural areas of the country are obviously going to be more likely to lack the services for high speed internet.  

While its no surprise that annual earnings plays a significant role in internet usage, the primary causes for opting out of internet included relevance (34%) and usability (32%).  

Usability has spiked as a cause for not going online, with this year’s 32% up from 18% in 2010.  Availability is a much smaller issue than it was in 2007 and 2009.

So what do these numbers tell us?  

  • 83% of Persons Ages 50-64 Years of Age use the Internet
  • 96% of Americans with incomes of $75K or more use the Internet
  • 56% of Americans age 65+ use the internet

Are you positioned to impress your visitors?  Do you have an online marketing strategy designed for your golf course?  1-2-1 Marketing is a leader in providing world-class website, email marketing, and social media tools that get results.  

About the Data: The findings in the report are based on data from telephone interviews conducted by Princeton Survey Research Associates International from April 17 to May 19, 2013, among a sample of 2,252 adults ages 18 and older. Telephone interviews were conducted in English and Spanish by landline and cell phone. – Source: MarketingCharts.com

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