• Golf Tech Gurus: 2020/2021 Webinar Series

    Kent Ashby  •  January 22, 2021

Did you miss any of the Golf Tech Gurus Episodes? We have your back! Below you'll find recordings of each episode, with ranging topics to get you caught up to speed before the 2021 season.

Episode 1: Golf Industry in 2020: What Just Happened?

And just like that, the golf industry is different. In a good way? We hope so! Learn more about COVID-19 and its impact on the game of golf, as well as what trends we're seeing across North America. We get into search engine tremds, rapidly growing demand for golf, and the struggles some facilities face to accommodate their customers.


Episode 2: COVID-19 and the Changed Golfer

More and more golfers are flocking to the game in 2020 and 2021, but they don't all have the same thing in mind. Learn the difference between these groups of golfers, how to appeal to them, and what programs you should have in place going forward.


Episode 3: The New and Improved Golfer Funnel w/ Guest Jim Koppenhaver

As many of you already know, Jim Koppenhaver from Pellucid is one smart guy. In this episode, Jim goes over some of the data trends that he's seeing in the golf industry and what we might be able to expect as we get through the COVID-19 pandemic. Demand for golf is way, way up. Will is stay that way? We discuss our opinions and predictions here.


Episode 4: Discounts and Barter Are SOOOO 2019...

Discount and barter are staples in the golf industry. Truth be told, there was a time and place for barter and discounts, but we argue 2020 and 2021 is not the time. We discuss ways to maximize revenue and profit, while leveraging the hightened demand for gofl that we're seeing currently.


Episode 5: Pricing Strategies for Prosperity

Should you raise rates in 2021? With course occupancies at record highs, we discuss options and strategies for pricing your golf course to maximize profits. We also discuss Dynamic Pricing and one golf course operator's positive experience with it. Is Dynamic Pricing right for your club? Tune in!


Episode 6: The Playbook to Compete and Win 2021

In this episode of the Golf Tech Gurus, we combine all of the topics into one ultimate presentation. Sit back, relax, and get ready for the 2021 golf season!




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