Managing Your Social Media Strategy
Business owners and marketers are aware of social media and its benefits as a marketing tool; its affordable, instant, and far-reaching. It can also be time-consuming and seem overwhelming to maintain a consistent social strategy. But posting consistent quality content is one of the easiest ways to separate yourself from your competitors. Here are a few ways you can take control of your social media presence without it consuming all your time:
Define your goals
A clear and focused strategy is your first step to reigning in your social media presence. It's best to have clearly defined goals so you can promote accurately. Decide what products or events you want to advertise will translate well to Facebook posts. Be careful to distinguish between posts that are just there to generate awareness, and which you want to have actionable items. Having carefully constructed goals in mind will help you narrow down the almost limitless possible uses of your newsfeed for you and your followers.
Define your audience
Speaking of followers, its crucial to your success to understand your audience. Knowing your audience and what they want to see on social media is imperative to your strategy. Curating custom content for your followers encourages them to comment, share, and otherwise interact with your social posts, with the end goal of creating customers. We also want to provide them with actionable content they're interested in to create conversions.
Understand what’s important
Now that we know exactly what our goals are, and who we are targeting, we can focus on what items are the most important to both us and our audience. It's great to have some filler content to buff up your newsfeed now and again, but having quality, convertible posts are what will make your time worth it. This may take more time, but by watching your engagement you can easily see what posts create excitement and encourage people to interact and which are mostly ignored.
Create a Content Calendar
Here’s where it all comes together. With a fully fleshed-out strategy, goals and audiences defined and posts ready to go we can create and schedule posts ahead of time to save time and energy. You can limit the time you spend on your social strategy by creating a content calendar with your posts created, drafted, and ready to send in an instant. With some highly focused and productive time utilizing the above information, you can have a calendar of posts ready weeks in advance, so you don’t have to spend time every day working on your social presence.