Negative Keywords Explained
Example: You don’t want your ad designed for “orlando golf courses” to show up when someone searches for “orlando mini golf”. You can add “mini” as a “negative keyword” to be sure that you don’t waste your budget showing your ad on broad searches that don’t fit your target market.
How to choose Keywords (Positive)
Here is a quick 5 step process for getting started with Google keywords…
1. What are my primary sources of revenue at the facility (not just tee times)?
Examples: Weddings/Banquets, Tournaments, Bar/Restaurant, Golf Academy, Practice Range
2. What differentiates our facility and/or services?
Examples: Course Conditions, Type of Grass, Clubhouse facilities and amenities, Ratings and awards
3. What specific action do I want them to take?
Example: Book tee times, inquire about tournaments, book a lesson, register for an event
4. Who are my customers?
Example: Men, Ladies, Juniors, Executives, Companies, Associations, Wedding Planners
5. Be Specific in choosing keywords
Your conversion rate increases dramatically when you choose keywords that are more specific. Example: “Orlando Golf Courses” is a broad search term. You might try “Best Public Golf Courses near Disney” which is a bit more specific.
Get an Independent Review of your Website - No Strings
Do you need assistance in evaluating your website’s SEO performance? We are providing a complimentary SEO review of your website from a leading independent service. Contact us today and request your evaluation.