Fill your venue space
One of your most valuable assets in the off-season is your clubhouse or venue space. While many courses utilize their event space year-round, the off-season is the time to aggressively market it. Demand is high this time of year for places to host holiday parties and celebrations. If you aren’t getting the big weddings and birthday bookings going into your off-season, office holiday parties always need local venues and community events like bake or craft sales can draw people to what would otherwise be an empty, unused space.
Focus on your newsletter
It can be easy to let little things fall between the cracks when your course is busy. With so much importance put on social media, your newsletter may have been neglected lately. However, your newsletter can still be one of your most effective means of communication with your membership base and regular customers. Your newsletter is the perfect way to offer off-season specials and event information to subscribers and is an excellent means of keeping them engaged with your course when tee times are unavailable. You should be working all year to build up a solid email list that you can utilize but, if you haven’t been, now is the perfect time to start building one while you have the time to do so. If you’re working to create a list of consumer contacts, try a special sign-up deal they can use when the course is playable again if they join now.
Invest in your marketing strategy
The downtime you have in the off-season is important for your course. There’s equipment maintenance to take care of, course upkeep, landscape duties and more. While the physical aspects of your course certainly need attention, this time is also a great opportunity for you to plan and prepare a marketing strategy for the upcoming year. Use this time to create a content plan for email blasts, brainstorm some event promotions for next year, update your website copy and replace any outdated information, and refresh your marketing materials. True success for your course next year means planning now, and your off-season is the perfect time to reinvest in your marketing strategy.
While we’re on the topic of your marketing strategy, if you aren’t already investing in Remarketing ads for your course, now is the perfect time to start. While you work on your budget for next season, find some dollars to allocate towards a digital remarketing campaign. Remarketing ads are a cheap and cost-effective way to generate awareness for your course, and to re-engage customers who have already expressed interest in your website. If you have already been running remarketing ads, take the time to update your messaging to relate to your other off-season products and services, like gift cards, your event venue, or memberships for the new year. Keeping your ad images and messages fresh and relevant is simple and can have a big impact on how your ads register with consumers.