Social media has paved a new way to generate buzz for businesses everywhere. Over 90 percent of marketing companies apply the tool of social networking. There is no better way to reach an audience than targeting them on platforms you know they are interacting with. Social media has a resourceful way of gaining the reader’s attention, more so, than a commercial or billboard that people have become more immune to throughout the years.
There are an endless amount of ways to reach your customers through social media. You have Facebook, Twitter, Instagram, LinkedIn, the list goes on and on. But this now deems the question, out of all the social networking services, which one is right for your company?
Google Analytics can be intimidating, to say the least, but it doesn’t have to be as complicated as some might initially think. This powerful tool can help golf course owner/operators quantify marketing efforts, and provide additional insight about your customers that a POS system or tee sheet cannot. While the capabilities of Google Analytics are vast, some of its functionalities are more applicable to a golf course than others. In this video, we go over the basics of Google Analytics and how a golf course operator might use it to help make smarter marketing decisions.
Marketing is quickly becoming a larger part of a golf course operator’s role. However, managing your marketing efforts, on top of day-to-day operations at the course, can be overwhelming to say the least. While there is no perfect solution that will automate everything, there are quite a few tools that can help reduce the amount of time you spend marketing your golf course and improve the overall effectiveness of your efforts.
The 4 types of tools mentioned in this article revolve around the importance of social media, search engines, and visual content of this day and age. These tools are used by small businesses with small marketing budgets, all the way up to large enterprises. Golf course operators have enough to handle already, so why not let a few tools do the heavy lifting for you?
While doing some reasearch for the upcoming 2017 golf season, we came across something interesting. Using the tool Google Trends, we can see the popularity of "golf" related searches within each state and how they compare. The results suprised us.
With social media, it is very easy to fall into a set of habits that are difficult to break from, mostly because it seems to work for you throughout the year. Unfortunately, to further your social success you have to switch things up from time to time. As we all know, the holiday season can see some slow times at the golf course, due to inclement weather conditions, but this is the amble time to devote your attention to create new, creative ways to connect with your customers. You might even sell more golf! Below are 4 social media habits to break, going into the 2016 holiday season.