Your online reputation is more important that you may think. According to BrightLocal, 84% of people trust online reviews as much as a personal recommendation. These days, consumers use online reviews before nearly every purchase and the golf industry is no exception. Before playing a new course, golfers are increasingly more likely to do some online research, primarily looking to answer two questions: How much does it cost to play and is the course “worth it”. Reviews play a large role in the latter.
Online reviews are a part of an environment that can be a hard to control. For every 1,000 good customers, there is always 1 bad one. The unfortunate truth is that users with bad experiences are much more likely to leave a review than those that have had good experiences. This fact leaves businesses feeling frustrated and helpless. What can you do?
With so much to keep up with in Digital Marketing, it’s easy to let something simple like your local listings to fall through the cracks. However, for any local business, having a strong local search result presence is just as important as any other of your search marketing strategies. Having a commanding presence in SERP’s for general search terms and keywords is still incredibly important, but if you are failing to rank in the top positions for location specific terms, then you are missing a huge opportunity.
Recently, Google has been making many changes to help users connect with local businesses more easily. Most notably, Google has added a new “Messaging” feature, that allows users to conveniently message businesses straight from the search results page. To enable Messaging, businesses must enable the feature through their Google My Business page, which you’ll need to own or manage beforehand.
How to Take Advantage of Your Off-Season
For golf course owners in cooler climates, the approaching off-season comes with some different and difficult challenges than the rest of the year. With tee time bookings slowing or even completely done till next season, you’ll probably be looking for way to continue to generate revenue. This is when truly successful owners can distinguish themselves from the competition.
We can get caught up with social media, email, and search engine marketing, however, the cornerstone to any successful campaign revolves around your website. Let’s think about this for a second. As a golf course, every email you send out, digital advertisement you publish, and nearly every post on Facebook are done with the intention of bringing customers to the website.