Marketing is quickly becoming a larger part of a golf course operator’s role. However, managing your marketing efforts, on top of day-to-day operations at the course, can be overwhelming to say the least. While there is no perfect solution that will automate everything, there are quite a few tools that can help reduce the amount of time you spend marketing your golf course and improve the overall effectiveness of your efforts.
The 4 types of tools mentioned in this article revolve around the importance of social media, search engines, and visual content of this day and age. These tools are used by small businesses with small marketing budgets, all the way up to large enterprises. Golf course operators have enough to handle already, so why not let a few tools do the heavy lifting for you?
While doing some reasearch for the upcoming 2017 golf season, we came across something interesting. Using the tool Google Trends, we can see the popularity of "golf" related searches within each state and how they compare. The results suprised us.
With social media, it is very easy to fall into a set of habits that are difficult to break from, mostly because it seems to work for you throughout the year. Unfortunately, to further your social success you have to switch things up from time to time. As we all know, the holiday season can see some slow times at the golf course, due to inclement weather conditions, but this is the amble time to devote your attention to create new, creative ways to connect with your customers. You might even sell more golf! Below are 4 social media habits to break, going into the 2016 holiday season.
Cyber security has been a pretty big issue in the last couple of decades, but it wasn’t until recently that it’s importance was really intensified by the general population. We expect every website we visit these days to be secure and to handle our personal information with great care. However, that’s not always the case. There are still millions of websites that don’t employ even the most basic of security measures.
For golf courses, getting more traffic to the website typically results in selling more golf. Whether it's a public facility selling tee times or a private club looking for more members, eyeballs on your website is always a great thing. After all, having a website that gets no traffic is like having a billboard on a deserted island. It's not going to do much for you. This blog is aimed to inspire golf course operators to try new ways to not only increase traffic to the website, but ultimately, generate more revenue.