What we do:
Pellucid is a recognized golf industry leader in providing actionable information and insight that drives better business decisions and delivers positive return on investment.

Services benefits:
Our clients derive competitive advantage through Pellucid’s tools and services ranging from realistic market assessment, to customer-driven targeted marketing and everything in between.  Every service we provide is geared toward increasing efficiency and accuracy of analysis, driving revenue generation or helping guide decisions in expense management.

List of services:
Pellucid offers a range of information tools and services ranging from industry-level down to individual golf facilities:
♦  Annual State of the Industry review and forecast
♦  Outside the Ropes tri-weekly e-newsletter on key issues and emerging trends
♦  Golf Local Market Analyzer – Ad hoc, location-specific reports or web-based software license
♦  Weather Impact Analysis – Report quantifying Golf Playable Hours and Capacity Rounds from national down to individual facility level, annual reports & monthly tracking
♦  Customer Franchise Analysis (FORE! Point-of-Sale clients only) – Annual report card on the size and health of facility customer base & monthly scorecards
♦  Facility Performance Scorecard (FORE! Point-of-Sale clients only) – Annual report card on % Utilization, % Discount Rate, Revenue-per-Available Round and other measures of facility rounds/revenue health, annual report & monthly tracking
♦  Voice of the Local Golfer/Customer surveys – Local golfer e-surveys which provide the foundation for facility positioning, promotion, programs & pricing and feedback on the facility’s strengths/weaknesses in the local golf market
♦  Operations and Marketing analyses – Customized reviews of the financial health of a facility founded on a review of pricing, revenue generation, rounds trends, program efficiency, marketing tools and spending and 7-yr financial projections incorporating recommendations
♦  Sharper Edge Marketing services – Outsourced monthly emarketing that includes review and feedback on existing marketing strategies, plans and tools, compilation and execution of monthly newsletter communication, monthly targeted email campaigns off Customer Franchise Analysis outputs (Welcome note to new customers, Come Back note to defectors, We Love You note to most valuable customers etc.)
 
Pricing:
Pricing ranges from as little as $99 for individual, syndicated reports up to $20-$30K for customized projects such as multi-course operations and marketing reviews. 

To discuss your specific needs and budget, please contact:
Jim Koppenhaver, President
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http://www.pellucidcorp.com