Technology & Infrastructure

Chances are you probably don't ever think about things like fully redundant servers, enterprise class delivery engines and in-house deliverability expertise, right? Lucky for you our team can't get enough of these considerations. All you need to know is…we've got you covered.

Today, the most important factor in the delivery of your email is your “sender reputation”. If ISP's don't know you or don't like what you're sending, you email will bounce or go into Cyberspace. 1-2-1 is constantly working to ensure you can piggyback off our great sender reputation to give your email campaigns the best chance of reaching your patron’s inbox.

Email authentication allows our customers to prove they are who they say they are. Using technologies like SPF and DKIM, you can protect your email sender reputation and improve the chances of getting delivered.

1-2-1 automatically detects different types of bounces and reacts accordingly. Undeliverable addresses are removed immediately, and temporary fails are given 3 additional chances before removal based on best practice.

Before our customers can send a single campaign, every account is reviewed by our team to ensure it meets our comprehensive criteria covering permission, email content, privacy and more. Your branding scheme, custom templates, and marketing banners are also set.

1-2-1 is integrated into the feedback loop of ISP’s like Yahoo, Hotmail, Comcast, Time Warner and AOL. We can detect if a subscriber marks you as spam, and remove them from your list automatically.

We support a confirmed opt-in practice for all subscriber lists, include a single click unsubscribe link in all campaigns and allow your subscribers to maintain their own subscription through preference centers.

We use a number of third party tools to monitor our inbox delivery to dozens of the leading ISP’s, allowing us to spot potential delivery issues and react immediately. Our team monitors all major blacklists daily.

Our server recognizes if any temporary ‘block’ happens from any ISP.  All emails for that ISP are automatically held in a Queue until the block is removed.  This ‘release control’ ensures anytime a block happens, the remaining emails are still delivered.

Our US-based data center is monitored 24x7 for all aspects of operational security and performance. It is also equipped with state-of-the-art security such as biometrics and sensors for intrusion detection. Network reliability is guaranteed for 100% up-time.

To keep your data safe, secure and always available we use a state-of-the-art redundant server cluster in a fully managed data center. All sensitive data is stored on servers behind a constantly maintained firewall using the same level of encryption as many banks.

We have redundancy at every layer of our application to ensure a smooth recovery in the event of any type of hardware failure. All data is also securely backed up offsite for the unlikely event of a system-wide failure.

Our strictly enforced privacy policy ensures your data is never shared with third parties and is kept safe and secure at all times. Only limited staff has access to your account in order to provide support.