3/1/06: 1-2-1 Marketing Announces Business Plan
March 1, 2006
After consulting with several golf facilities and determining the need for services, 1-2-1 Marketing Announces their intent to provide SMTP email services for golf courses. To combat high costs of companies like Cybergolf, Legendary Marketing, and Course Trends, as well as stricter ISP requirements regarding hourly & daily email sending limits, 1-2-1 will provide the perfect solution allowing the golf course to have a seamless transition from their Marketing Software - directly into their customers ‘Inbox’.
“In the ever evolving golf business, today we find that direct email marketing is a major factor in turning a profit. Unfortunately, spamming and tighter constraints on sending email is making it impossible to run a successful email marketing campaign.” [Lee Gardenhour, General Manager, Great Cove Golf Club & Recreation Center]
“1 to 1” Direct Marketing is the key for any successful marketing program to succeed. “1-2-1” will allow all the benefits of software solutions like Fore! Reservations to stay in tact and in use for direct email marketing campaigns. Because of the seamless transition 1-2-1 will provide, there will be no need to ‘lose’ software functionality, as is the case when sending simple email lists to another company to complete your marketing blast. Simply put, “You will be put in charge of your own destiny – not subject to limit, rejection, or mistakes on the part of another.”
“We look forward to having the opportunity to enhance the lives of our customers. Bringing together the best marketing software and tools in the industry [Fore! Reservations], our knowledge on running many highly successful E-Marketing campaigns, and eliminating the daily problems our customers encounter will be a very rewarding experience. We really want to give our customers the means to make more money, and give them a fair and affordable way to do so.” [Rob West, President & CEO of 1-2-1 Marketing, and Independent Consultant to Fore! Reservations Inc.]
1-2-1 intends to open its doors by September 1st, allowing their clients to take part in this year’s Fall Marketing Blitz.
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