Hi Everyone - ever heard of the movie "Eyes Wide Shut" with two of the most famous actors on the planet - Tom Cruise & Nicole Kidman?  That is NOT how we want you to run your business.  This article is here to help you open your eyes immediately.

You simply need two things:  a website, and an electronic tee sheet.  The better the website & tee sheet, the more money you'll make.

What you need in a website:
World Class Search Engine Optimization (SEO).  The goal of your website is to draw people there, and keep them coming back with dynamic content.  Everyone thinks SEO is a great idea, but nobody thinks it's affordable, or easy to take advantage of.  This stigma has come from a bunch of companies that have appeared over the last 5 years telling you "For only $500/mo, I'll get you seen and make you 400% ROI (Return on Investment)".  Well, that sure is a lot of money you'd pay them for something that can be done in about 1 hour's time, given the proper website editing tools are in your hands.

What you need in an electronic tee sheet:
In interface to book tee times, view tee time specials, and join your mailing list or birthday club.  Something that keeps your valuable customer database LOCAL to your computer, so you can email & target market your patrons based on purchase and play history as well.

Take one of the most frequently searched for terms on the Golf Industry (Second to "Weather").  The term you've come to know (and forcefully embrace) as..."Tee Time Specials".  With a declining economy, there is less disposable income for your customers, and the golf & travel industries are affected the greatest.  So, to fill the tee times you can't seem to fill anymore, you have to promote 'Specials".

What would you give to be in Complete Control of your Tee Time Specials (getting 100% of the revenue 100% of the time)?  What would you give to get World Class SEO to draw more people to your site?  How about nothing extra?  We believe that these 2 important factors should be inherent in the company designing your website.  That is why we do it for every one of our customers, using the #1 rated SEO solution around and optimizing these search terms for people to find you.

Try this:  Go to www.google.com and type in the following Search Term:  Tee Time Specials

On the first 2 pages, 8 out of the first 20 links will take you to sites designed by us at 1-2-1 Marketing (the proof is in the pudding, right?).  To show this success rate even further, the sites that come up are the ONLY 'individual' sites on ANY of the first 3 pages (other sites promote regional and national info, meaning there may be 100's of courses on each site).  There are 3 more of our customers on the 3rd page and the trend continues...

Another less searched for term "Online Tee Times" shows regional sites heavily weighted at the top (pricy real estate they paid for), but for pages 3-10 of Google, you once again see our websites dominate for individual sites...to the tune of 10 more sites designed by us, with no more than 1 website for any other company.

Try another search.  How about "Panama City Beach Golf".  Who are the first 2 customers that come up in this Area?  They are 1-2-1 Marketing customers of course!

I'm asking you to consider 1-2-1 Marketing when you are ready to take control - of your business, and revenue.  We will get you where you need to be, and do it at a rock bottom price more than fair to everyone involved.

Until next time!

Rob West
President & Co-Founder