1-2-1 has a rich history within the roots of Fore Reservations. With 4 former employees and users, who better to know how to integrate with the technology Fore provides. We've pushed our integrations to the max since Fore has so many users and seems to be the only company genuinely interested in developing tools their users can take to the Internet. We currently have 19 integrations available between 1-2-1 & Fore, of which more than half are proprietary to 1-2-1 users only (*). So learn what 1-2-1 can do for you by completing the "triangle" needed between You, Fore & the Website Tech Partner you select...enabling 1-2-1 to give your business a leg up on your competition!
Most importantly, we understand that data collection points should be kept leading to one area so you have one database to manage...your local Fore database. Marketing & Branding is kept with you alone, and we will even remove our link and text at the bottom of your website when requested. Target Marketing blasts can originate from within the Fore software, and you send your Email Blast through the Fore software (with our built-in SMTP server for unlimited volume), or you can upload your targeted list directly into our 1-2-1 Email Marketing software to experience the extra functionality of a web based marketing solution. Read more about each integration below:
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Online Tee Times
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Customer Profiles
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Mailing List Signup
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Loyalty Program
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Internet Specials Calendar
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Fore Internet 2.0
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Mobile Tee Times*
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Facebook Tee Times*
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Customer Database Sync*
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E-Marketing Templates*
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Custom Banners & Themes*
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Home Page Tee Time Query*
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Home Page Mailing Signup*
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Custom Mailing Signup*
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Eblast (SMTP) Server*
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Automated Unsubscribes*
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Regional Bookings
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Orphan Tee Times
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Travel Golf Map
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Online Tee Time Bookings
Starting off with the obvious, many Fore customers still don't use the most simple integration available. This makes you so much money by automating your tee time booking efforts and providing 24/7 access to your tee time inventory. It also gathers valuable email address info for your marketing campaigns. 1-2-1 integrates the proper way, framing the window so it's professional and built right into your website (never linking customers away from your website), titling a Main Menu item properly to help with SEO (Search Engine Optimization - so more people will find you and spend money), and putting a button right on the Home Page so it won't be missed. We also 'color match' the iframe so the booking engine looks right at home...within YOUR website. |
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Customer Profiles for Tee Time Bookings
One important aspect of the Internet is that it 'Should Be' easier than calling via the phone. So we take advantage of a special link nobody knows about to politely 'push' your customer to create an "Internet Profile". This profile allows them to easily login with their email address and password upon return, and book tee times at not only your course, but any course that uses the Fore Reservations tee sheet. Making things easier for the customer will get them to use your website more, book more tee times online, and customers will be more apt to play your facility...cause 'it's easy'. This small detail is overlooked by our competition, and regular users of Fore for a large part do not know this integration even exists, let alone know how to implement it. |
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Mailing List Signup Form & Terms
Do you know that with the 'Core' product of the Fore software, you have the most powerful 'local' database email marketing solution? We take advantage of this whole-heartedly! We use the links Fore provides us to have email signups go directly into the Fore Reservations database. So now you can e-market your patrons from ONE database...not having to manage two or more. Easier to manage, more time efficient, and you always reach 100% of your patrons! By moving this to your 'local' level (where the info is stored at the golf course)...only YOU have access to this information...so nobody can steal your mojo. Best of all, the best target marketing potential is right at your fingertips: At any time you can do email blasts based on purchase & play history. Nobody else in the world offers that integration, and it's not even possible if you have a 'web based' marketing database. Now you can let people know they haven't played in 30 or 60 days and get them back with an enticing offer. Farm new lesson clients by selecting patrons that recently bought a golf club...the possibilities are now endless. |
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Birthday Club & Loyalty Program
Loyalty is where it's at. In this market today, it's better to have a few thousand 'loyal' customers and get them all to play a few more rounds. We use Fore's abridged version of the Birthday Club signup form to make this as easy as possible, getting potential customers to dive in and become part of your loyalty program. Now imagine having 4,000 loyal customers, each playing 10 rounds of golf at your facility, and wanting to read your emails when you send them twice a month. This should be everyone's goal...and when you put your mind to it, it's easy to achieve. 40K rounds per year and you don't need anyone else...you are basically a private club, but only with 'public' responsibility. A new way of thinking that everyone on your team will appreciate. |
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Internet (Tee Time) Specials Calendar
When you are looking to move merchandise inventory, you put it on sale, don't you? Now you can do this with your tee times and stop using the term 'Coupon'. 'Internet Only Specials' are the way to go...so train your customer on this terminology and you won't be sorry. By naming the price you want to fill last minute tee time gaps, you are printing your own money. 1-2-1 will frame this into your site the right way, promote it in Search Engines properly, and make sure everyone can find this as one of the most important features of your website. Now you can fend off those 3rd Party tee time discounters and be in complete control of your own program. 1-2-1 & Fore put you in charge of your own destiny and keep your money in YOUR pocket! |
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Fore Internet 2.0 Integration
New in 2010, this new Tee Time booking interface layout is now available. Since 1-2-1 competitors never even figured out how to properly do the original 1.0 interface (even after 9 years), what can we expect of them on embracing the new stuff? Well at 1-2-1, we've sat down with the Fore Marketing team and together developed the ULTIMATE setup for your website, from placement of the Menu Items, Articles & Modules, to the terming of each Menu Item, Page Title & Module text. The result is a streamlined interface sure to efficiently direct your customers to the services you provide, and allow search engines to pick up the most relevant information automatically, helping your website content to rise to the top of Search Engine Queries in your area. More visibility, more traffic, more automation, and more money! |
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Mobile Device Tee Time Bookings
One of our very own ideas exclusive to 1-2-1, we can simply create a hidden tee time booking page with a URL like www.yourcourse.com/mobile for you to promote to your patrons to use for a slick mobile tee time booking interface. This page shows on ANY mobile phone, and it's "dummed down" perfectly to load superfast and ONLY show the mobile surfer your tee time query screen. We can even change the interface to a 'touch screen only' setup to make it even easier for your patrons to book from their mobile device. They can login and book with their customer profile wherever they want, whenever they want...as easy as 1-2-3. Smart Phones & Mobile Devices are a fast growning part of society and will only increase in use in the years to come...so become a forward thinker and you will experience an increase in revenue! |
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Facebook Tee Times & Specials
Fore Reservations customers can now take advantage of 1-2-1's newfound technology in the 'framing' of your Tee Time Booking Engine and/or Tee Time Specials Calendar on your Facebook Fan Page. If you haven't heard of Facebook and the 800+ million users that are logged in daily...you need to call us and get started today. A simple fan page for your course, where someone can read about your activities and specials AND book a tee time in the process is priceless. Can you print money...nope...but Facebook can for you! We do this FREE of charge and ONLY for 1-2-1 Customers, and you'll have yet another tee time revenue stream to be proud of...and it's nice being the 'only one on the block' to offer this kind of functionality for your customers. |
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Customer Database Sync to 1-2-1EMarketing
Ever want all the extras in a 'Web Based' email marketing system? The ability to view stats for open % and link click-throughs, being able to work on email campaigns from home, scheduling emails to be sent when you're not around, not freezing up your computer for hours when sending an eblast, and a variety of other advantages. We've built a sync to our Award Winning Email Marketing software...so you can upload your entire Fore Database or Target List to 1-2-1 Email Marketing (121EM) with the click of a button! You can now take advantage of the best deliverability and custom branding solution around with the 1-2-1 suite of products and services, and still only need to manage ONE database that resides in your Fore software. 121EM allows you to store as many lists as needed, and when you sync/upload your list you have the option to merge with an existing list, or create a new one...it's that easy. You are then logged into the 121EM software automatically and you can send or schedule your eblast, check your Spam Filter rating, and easily send out a test to people that need to proof it. Best of all...there is no cost for this integration or the 121EM software if you already have our SMTP service. |
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E-Marketing Templates
Fully Customized / Cut & Paste Ready
1-2-1 gives you the Professional image you need with your Email Marketing Program. We develop fully customized Email Blast Templates that match the look and color scheme of your website perfectly. So when people are reading your email blast...it looks like they are already on your website! Our Marketing Banners & unique Branding Scheme ideas make sure your brand transcends that of your competition. Even with Holiday theme template modifications, your customers will know who you are and what your core values are with every email blast you send. Also, 1-2-1 NEVER links to or shows our company info or website...because your email blasts are all about YOU...not Constant Contact, Cybergolf, or Course Trends. Avoid branding somebody else or confusing your own customer with 'mixed marketing' templates that are a different look and color every time you do a blast. Building your own brand is far more effective and professional...so we pledge do this for you and make the process as easy as can be. |
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Custom Branding Solutions
Holiday & Event Banners
1-2-1 gives you the Professional image you need for your Email Marketing Campaigns. We generate over 50 'Custom' Banners for Holiday & Event themes at your facility, to make sure your year round marketing efforts have that extra touch while keeping your valued brand marketing. All our banners include your Logo and Signature hole, and/or whatever photos of your choice...specific to your pro shop, restaurant or banquet/wedding eblasts. This also allows us to achieve the highest deliverability possible for your email blasts, and your highest rate of customer recognition...giving you the best possible chance to succeed in generating revenue. With our branding philosophy the sky is the limit! |
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Home Page Tee Time Query Module
w/ Acceptance of Terms
Another exclusive integration to 1-2-1, this is probably the most important you can have! This takes into account the 'Orbitz' or 'Expedia' theory of 'Easy Search' in the most convenient place. Your course sells tee times, right? Your Home Page is hit 100% of the time someone goes to your website, right? Put the 2 together with a pop up calendar and required 'Acceptance of Terms', and book more tee times online than ever before! This gets to the 'core product' you sell, gives you the greatest visibility, fully automates the process 24/7/365, and will make you the most 'online money' possible. |
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Home Page Mailing List Signup Module
w/ 'Category' integration
This is very similar to the Home Page Tee Time Query module and theories of Orbitz & Expedia. Here, the idea is again to make your Home Page the place to be...and by integrating your Email Database signups, Birthday or Loyalty Program, and enhanced 'Target' marketing categories into ONE...your customers can hear from your target marketing program when they want. The art of 'reducing clicks' for your customer will make them more apt to do something as well. This integration handles that better than anything comparable, and provides the ultimate visibility where it needs to be (on your home page) to assure you collect the greatest amount of e-patrons to your e-marketing program. All fields are completely customizable, fully automated to populate the Fore database, and you can add whatever categories you want for target marketing blasts. This form can be made to handle "all you need, nothing you don't". |
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Custom Mailing List Signup Forms
w/Fields & Categories
When making the Mailing List Signup Module, we also felt the need to 'go big' for certain customers that wanted to create their own custom forms. This form integration can go in a module, or on a completely separate page if necessary. It takes the next step providing the greatest flexibility for you to get exactly the data you need from your website, but keep the valuable automation level so all info continues to feed into your Fore marketing database. Like the Mailing List module, this can be colored & styled to match your website perfectly, and surpress or integrate whatever fields you establish. You again accomplish 3 tasks in one simple form for your customers to fill out, and have them become part of your marketing list, loyalty program, and target marketing lists. |
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Email Blast (SMTP) Server
Unlimited Sending of Emails
This integration was designed so that your email blasts originating from the Fore software remain that way...allowing you to e-market from the 'Core Product' Fore provides (View|Email|Marketing). 1-2-1 simply builds in our Outgoing SMTP Server to 'Transcend' the sending limits put on you by your ISP. The result is you click 'SEND' on your eblast, and you have nothing more to worry about. The Fore software will create and send your eblast as quickly as it can...to the tune of about 7000/hr. Deliverability, Whitelisting & Readability should be very important to anyone running an E-Marketing campaign...so 1-2-1 works to make sure your Domain has valuable SPF records to give you the best eblast deliverability (there are 10 levels of infrastructure within our SMTP Server in all) and that we are whitelisted on all ISP platforms. We also educate you on how to properly administer your custom campaign and calendar. The 1-2-1 "Member's Section" has many powerful ideas that help you think 'out of the box', to do everything from gather more e-patrons, to win more business over your competition. Follow our ideas with the personal twist that's right for you and you'll be a star! |
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Automated Unsubscribe Email Removals
You know when you send out those email blasts, then get back those emails from people requesting to be removed from your mailings? What a pain to have to look them up one by one and delete their email info. You no longer have to do that now! 1-2-1 has built a custom script on our server that will allow you to completely automate the unsubscribe process! A simple 'option' is added to the Fore software, changing the bottom part of your emails to state "Click Here to be Removed from our Mailings", popping up a hidden page on your website where they enter their email address and are unsubscribed on the spot. Simple and 100% effective...unlike relying on your staff to do the dirty work to keep you out of legal battles regarding SPAM regulations. Also built into the unsubscribe process is a 'check and balance' system to make sure ONLY their email (originating from the e-blast) can be removed. |
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Regional Tee Time Bookings
This is another integration that nobody knows is even available...but it's something that can be used for a Management Company, or just a few courses in a region that want to work together. This can be used to combat those National or Regional third party tee time bookin websites looking to get a cut of your revenue for nothing more than drawing business away from you to begin with! 1-2-1 can easily take a 'Group' of Fore courses, and implement a Tee Time booking Query that displays a list of tee times from ALL those courses with a single click from a potential golfer! Think of it...either use this within your Management Company website, or a website of it's own in hopes to create a 'destination' on the web. Regional Booking is a FREE option we'll implement wherever you want, and to create a regional website using 1-2-1 and this technology in hopes to specifically target 'regional' patrons is less expensive than you thinkd...no up-front fee and as little as $79/mo to setup, host and support the entire website! Split that cost between as little as 5 courses...and you only pay $200/yr at that rate...an unbelievable bargain! |
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'Orphan' Tee Times for Singles & Twosomes
Relatively new and virtually unknown, this integration just may be the next wave of incremental revenue making. You can post openings for singles and twosomes in a different area of your website and start to maximize your tee time fill rate. Say a course can only fill an average of 2.5 slots in a 4 person per tee time spot. Getting that ratio up to 2.6 players per slot not only makes you 5% more revenue for the entire year, it also allows your patrons to 'find a game', make new friendships, and become more loyal to your facility. Add a service that nobody else in your market has, or even has the ability to do. So now you can promote more golf & customer loyalty...and make money doing so! |
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"Travel Golf" Tee Time Map
This integration allows you the opportunity to 'Make Money' using your website. With a National Map of all the Fore courses in the US, when people are travelling to another state they can see a list of these courses and available tee times that can be booked Online. To protect your own inventory vs. your competitors, simply define a radius (in miles) of courses that are close to you that cannot be seen. Probably 100 miles will do the trick...and now you are doing your part promoting good will and more golf everywhere! You patrons will love the service you provide and frequent your website more often. Don't forget the favor will be returned as other Fore courses are promoting you! |
To download our printable brochure please click here: 
fore-brochure.pdf3.36 MB
Our goal at 1-2-1 is to make sure your website gets #1 placement on Search Engines so you can be seen and make the most money, while having the greatest website functionality to keep people coming back. With our product and integration levels, everything is always kept 'current' without you ever spending more than 1 hour per week on the website, and 1 hour per week preparing an email blast. So budget those 2 hours, and figure out what to do with the rest of your free time!
