Aaron Dyer

Aaron Dyer

National Sales Director

Many golf course operators use dynamic pricing technologies to maximize revenue per available round (RevPar). The feedback we’ve received from our clients who use this technology has been overwhelmingly positive. It seems to me that if you can maximize the RevPar automatically on your booking engine/tee sheet, AND simultaneously increase the number of unique visitors to your booking engine, then you found the “Holy Grail” of RevPar.

Let’s Get Some Feedback

I wanted to get some feedback from customers, so I reached out to our friend Arnaud Zunz, Co-Founder of PriSwing. PriSwing provides world-class dynamic pricing solutions to many golf courses across the US, Canada, and Europe. Their software allows you to adjust your pricing strategies based on real-world factors like demand, weather, course conditions, historical data, events, and more.

I asked Arnaud to give me the names of a few customers who could vouch for it. He started rattling off names left and right. It turns out we share a lot of mutual customers. We had no idea of how many mutual customers we shared because PriSwing’s technology allows the golf course to use their existing Tee Sheet and Booking Engine (no tech changes needed!). Well.. that’s pretty nice!

So, what do some of these mutual customers have to say? Here’s a few of the replies I received...

Justin Kuehn, VP of Marketing at Hampton Golf | Jacksonville, FL

Hampton Golf operates 25+ facilities and Justin had nothing but positives to say about dynamic pricing. “...Across the portfolio, 100% positive. We are able to balance rate with utilization, real-time, and hassle free. Also, one of the most important components of the system that is often overlooked from an MCO perspective is the ability to instantly move rate remotely…”

Matt Bryant, General Manager at Green Valley Ranch | Denver, CO

Matt shared nothing but positives saying implementation with PriSwing was smooth and RevPar was up 17% over 2020. He also noted that the effects on their regulars was overall a positive saying “...Our regular customers had a small learning curve when booking their tee times online or with the golf shop staff, but most aspects of the process have gone smoothly with little interruption. We have seen a positive impact and response from our public golfers as they can shop for the time and price that fits their needs and then book that tee time up to 60 days in advance if they wish.”

Whitey O’Malley, Owner of Saddleback Golf Club | Firestone, CO

Whitey was traveling abroad when he received my email asking for feedback but still had time to sing the praises of dynamic pricing! Whitey said “…I seriously can’t believe everyone isn’t using it. You talk about low hanging fruit...”. He also stressed the importance of monitoring key time frames of the booking engine to be sure it’s working correctly adding “...We were pricing in 2 hour segments, next season we will price by 1 hour blocks…”.

Another good point Whitey made is determining the elasticity of the rate. “...like every course out there we have been hesitant to totally take the lid off the top of our weekend morning rates. We are going to be walking towards a bit more of a pricing discrepancy according to when they booked. Right now it is a max ~$10 difference. We don’t know the elasticity of that pricing…”. One of his concerns is the scenario of one customer in line behind the other and each one paying a very different price, but he also believes that.. “...as long as they book it online and see the price they are paying, how could they not be ok with it?...”.

Slade King, COO of Play Golf Calgary | Calgary, AB

Slade operates 5 golf courses in Calgary and said that the implementation “..was a lot easier than anticipated”. He also believes that requiring prepayment is essential to success to avoid the discussion about price during check-in. Slade set-up pricing to increase dynamically each day within 7 days from booking. This incentivized his loyal customers to book 7+ days in advance to get the best rate. Slade also added that, "...In the past, the most loyal customer was booking in advance and paying our rack rate, and then as the days went by we would run promotions, discounts, rate breaks etc, where last-minute golfers would pay the cheapest rate. We now have our loyal customers pay the cheapest 'base rate' and the last-minute bookers paying the higher dynamic rate."

Slade also shared that they’ve seen a 7% average increase to their RevPar (Revenue Per Available Round) adding that “...The impact to the bottom line was substantial, as all of those dollars go straight to the bottom line...”

Sounds great, but can these results still be Improved?

If you can increase the number of unique visitors (golfers) to your website and booking engine, then it only feeds into the dynamic model of increased demand equaling increased RevPar. Whether or not you’re on the dynamic pricing train, Google Search strategies to get in front of more golfers who are searching for courses to play in your local market is a must. If you’re using dynamic pricing and/or search engine marketing, we congratulate you. In today’s environment, you need to use both in order to effectively maximize your true potential for RevPar.

Get an Unbiased Review

Do you want to know how many golfers are searching for courses to play in your local market? Do you want to find out where you rank for online searches for golf courses to play? We provide a free marketing grade report, and you can submit your website here for an unbiased analysis and report of your online presence. We’ll also tell you how many monthly searches for golf courses to play take place in your local market.

If you have any questions and/or would like to get these free reports, contact me anytime at This email address is being protected from spambots. You need JavaScript enabled to view it. or call (407) 395-4705. If you’re interested in learning more about dynamic pricing and PriSwing, please reach out to Arnaud Zunz at This email address is being protected from spambots. You need JavaScript enabled to view it..

In one of our March blog posts, we provided a 2020 vs. 2019 comparison of the number of searches on Google for golf courses to play by state.  As we know, the numbers were off the charts. States like Colorado enjoyed a 126% increase in searches on Google. But what about 2021? Is the party over? Most of the owners and operators I talk to say no. Their biggest challenge is getting enough staff to meet the demand.

Many golf course operators took a big hit with weddings, events, and banquets in 2020. Experts say there is pent-up demand for weddings and events. Google is also showing dramatic increases in searches for wedding venues in 2021 vs. 2019 and 2020.

Below are a couple of tables which show the search demand on Google for golf (table #1) and weddings (table #2).

A few notes from the data:

  • Nationwide for golf courses, demand to play is up 29% vs. 2020 and 136% vs. 2019
  • Hawaii had the biggest jump over 2020, with a 234% increase in demand (now that more people can travel)
  • Nationwide for weddings, demand is up 57% vs 2019 and up 47% vs 2020 (just confirming the pent-up demand)

Table #1 – Search Demand for Golf by State

Comparing May through July 2019, 2020, and 2021

table 2021 golf

Table #2 – Search Demand for Weddings by State

Comparing January through August 2019, 2020, and 2021

table 2021 weddings

Find Out the Numbers in Your Local Market

Do you want to know what the search demand is for golf or weddings in your local market? We can also tell you what the local interest in golf and weddings is on Facebook, giving you the size of your local audience. Just reply to this email and we’ll run the numbers for you. You can also reach out to me at This email address is being protected from spambots. You need JavaScript enabled to view it. or call me at (407) 395-4705.

Monday, 02 August 2021 13:41

Which Camp Are You in as a Golf Operator?

As I talk to customers over this scorching summer, I’m hearing some common threads that seem to place golf course operators in three distinct camps. Some want more customers. Others don’t want more customers but do want another 18 holes. Then you have those who just want to keep the foot on the gas while the boom is still happening. I think everyone wants more employees!

Here’s a quick summary of the three camps:

Camp #1: Don’t Want More Customers | Need More Employees | Need Another 18 Holes to Sell

I can’t tell you how many times I’ve heard “…Aaron…we don’t need more customers; we need 18 more holes to sell, and we need employees!” If you’re in this camp, then you need to ask yourself if you’re able to do everything you can to drive customer loyalty and maximize wallet share. My guess is that you can’t because hiring staff is so difficult this year. If you can’t staff up to run your critical operations, then where do you find the time to manage the day-to-day marketing tasks that are critical to growing your customer database, driving customer retention, and increasing your revenue per customer?

It’s the elephant in the room. You know that you might be missing out on opportunities down the road to get these golfers to come back as competition for their recreational dollars and time increases. With the exponential increase in demand for golf experienced over the last year, why not make sure you’re doing everything you can to keep more of these returning or new golfers; like bring in marketing reinforcements?

If you’re in this camp, you really should consider our Managed Marketing Services (MMS). Our MMS saves you valuable time, taking these critical marketing tasks off your plate and ensuring that your email marketing, social media, and website are managed with ongoing campaigns that are designed to drive engagement and growth in your most important revenue categories. You will have all of those bases covered at a fraction of the monthly cost to hire a qualified marketing manager.

Camp #2: Slowing Down | Need to Look at Customer Acquisition Again

While demand is still strong, we are seeing a softening in the amount of activity in certain markets. More people can travel this summer, competing for those recreational dollars. This only reinforces the need to get in front of this audience. We all know that demand has increased exponentially across the country (view my blog post from earlier this year on the YOY increases in demand by State). These new and returning golfers have been tagged and identified by Google, Facebook, and Instagram, creating new and larger audiences of golfers ready to be targeted with your advertising. Now is the time to go after them and keep them coming back.

If you’re in this camp, you need our IGNITE Marketing Service. IGNITE utilizes search engine marketing and social media advertising to target these audiences at the most opportune moments, helping you acquire new customers AND “retarget” customers who may be “defecting” from golf after dipping their toe in it!

Camp #3: This Won’t Last Forever | Capture New Customers While I Can

We have many customers who are keeping their foot on the gas and getting in front of as many potential customers as possible. We all know deep down that this boom will subside on some level, and many are already seeing a little softening. So why not try to capture as many of these new and returning golfers as possible? The acquisition cost has never been cheaper as many advertisers are still sitting on the sidelines.

If you’re in this camp, let us help you capture these customers with our IGNITE Marketing Service. We’ll help you keep the pedal down and increase your market share!

Wrapping Up

Are you in one of these camps? If so, let’s have a quick chat about some ideas to help. We can identify opportunities for you to retain more customers, increase wallet share, and/or capture new customers. All our services are “a la carte” AND month-to-month, so you can run either (or both) only when it makes sense.

If you’d like to have a quick call to discuss some ideas, please contact me anytime. You can reach me at This email address is being protected from spambots. You need JavaScript enabled to view it. and/or my direct line at (407) 395-4705.

Stay in the shade! It’s hot out there!

One of the biggest challenges for golf course operators is ensuring they are converting the leads that are generated by membership, wedding, or event marketing campaigns. In many cases, the person in charge of following up on event or membership inquiries is the same person who is running the operations. Even facilities that have dedicated event managers and membership directors find it challenging to follow up quickly because the same team members also have to run the events and ensure great member experiences.

A study conducted by the Harvard Business Review noted that companies qualified 7x more leads if they responded inside of an hour. They were also 60x more likely to qualify the lead compared to companies that waited 24 hours or more.

What are some of the steps you can take to maximize these opportunities? Here are a few strategies employed by top sales teams:

The Process

Do you have a good sales lead workflow in place? When a new inquiry comes in, does it get routed quickly to the right person? Does the inquiry come with enough info to give your sales team a better chance of being prepared for the follow-up call?

The two most important items to consider in your process includes:

  1. Speed of Lead Routing: How quickly does the sales rep get the information? Even if the sales rep receives a notification, how quickly are they able to respond? Is there a backup person in place to respond just in case your sales rep is unavailable?
  2. Data Collection: What did your data capture form collect on the website? If it was an inbound call, what did the person answering the phone find out about your prospect? More information enables a more successful follow up by your sales rep.

Automation with Personalization

We all know how busy it gets during the season, and especially now with the increased demand for golf in 2020 and 2021. It’s common to get a new inquiry from the website while you’re in the middle of running a big event or you’re right in the middle of a slammed Saturday morning. Set up a good email autoresponder as a stopgap measure for times when the person responsible for sales at your facility is unavailable.

It’s also important to make sure the message they receive is tailored to the page they visited on your website. You can even make sure that they are added to specific segments based on form fields they completed.

Organized Data

Email database segmentation is critical for organizing leads correctly and retargeting these prospects if they don’t initially convert. Your website should always include custom data capture forms for your membership, events, and wedding information pages. These custom data capture forms should include fields that capture more information about your prospect so your sales rep will be better informed about the prospect’s needs prior to responding. Your email marketing software should also be connected to all of your custom data forms, giving you the ability to AUTOMATICALLY create and maintain customized lists/segments based on the info collected in these forms. The software should also give you the ability to trigger automated messages based on the specific information collected.

 Follow Up – Stay Connected

A study by Brevet revealed that 80% of sales require at least 5 follow-ups after the initial conversation or meeting. It’s critical to be persistent and stay connected with your prospect after the first conversation, and most salespeople give up too soon. Brevet’s study also noted that 44% of sales reps give up after only 1 follow-up.

closingmoresales blog graphic

Recap

Having a solid sales workflow can ensure that you maximize the ROI from your marketing efforts. Creating a great process for lead routing, response, and follow up are critical. Having the right technology can also make the workflow a breeze.

If you’d like us to look at your sales funnel or process, please reach out anytime and we can have a quick chat. You can reach me at (407) 395-4705 or This email address is being protected from spambots. You need JavaScript enabled to view it..

The historic increases in demand for many golf course operators in 2020 begs the question “How can I maximize the opportunity for increasing average revenue per customer?”.  The answer: Upsell and Cross-Sell

We’ve put together 6 strategies for successfully upselling and cross-selling customers.

1. Know your Customer and Design Targeted Promotions

Organizing your customers in segments based on their goals will help you send targeted messages. Are they a beginner or advanced? Are they weekend warriors? Do they only play mid-week in the late afternoon? Do they visit your restaurant or buy merchandise? Do they pay your peak rate? Maybe they spend a lot of time practicing? Knowing some answers to these questions and properly segmenting them in your POS and email marketing software allows for more precise messages aimed at addressing their goals as a customer, which in turn increases engagement and conversion rates.

2. Use Social Proof to Make the Case

Social proof is defined as people mimicking the actions of others because they think it’s the right behavior. An easy example is online reviews because people make purchasing decisions based on positive or negative reviews. If you’d like to get a free look at your online presence, you can submit your website here. Another example might be to highlight specific stories in your marketing of how customers benefited from amenities, experiences, and programming at your facility.

3. Highlight the Benefits to the Customer of the Upsell or Cross-Sell

Be sure to focus on what your offer can do for them. How would this improve the experience or value to your customer? It’s always about them and how you can help them accomplish their goal.

4. Include Upsell and Cross-Sell Opportunities in the Standard Processes

 An example of this might be showing tee times 2 weeks in advance with a message that encourages them to upgrade to your loyalty program and take advantage of the 2-week advanced tee times. At check-in, you could also offer them an upsell of merchandise or food and beverage, making them compelling bundles. Or, after they book a tee time, maybe the page redirects to a landing page with an offer suggesting bundles that are “Frequently Bought Together” (e.g. “Many customers also added a bucket of range balls and cooler of beer”).

5. Offer a Quick Win to the Customer

This might include giving them a complimentary bucket of balls, invite to a free golf clinic, maybe a beverage, etc. This shows your customer that you really do want to deliver tangible value to them. They will also pay more attention to your promotions because they’ve already benefited from them early in the relationship.

6. Create Urgency or Scarcity

It’s commonly known that creating a sense of urgency or scarcity can make a compelling offer, motivating the customer to act so they don’t miss out. Specifying the number available or placing a countdown ticker with a deadline for purchasing the offer can drive more sales.

 

We encourage you to look at all your touch points with customers to determine when and where it might fit to add upsell and cross-sell opportunities. As always, please reach out to me anytime if you’d like to discuss ideas and solutions for your marketing. You can reach me at This email address is being protected from spambots. You need JavaScript enabled to view it. and (407) 395-4705.

We’ve all felt the effects of 2020 and the unexpected increases in demand over 2019.   The National Golf Foundation (NGF) published the 2020 numbers for the typical KPIs, such as rounds played and participation, but I also thought it would be interesting to see how demand increased through the eyes of Google.  

With the help of Kent Ashby, our Marketing Director, I decided to look at the number of searches for the most common keywords used by consumers searching on Google for a golf course to play (with the idea of comparing 2019 to 2020).   I have put together a table of these results, showing the average monthly search volume in each state with their rank and Year over Year (Y.O.Y.) difference.   I’ve included the table below so you can check out your state’s Y.O.Y. difference. 

Some interesting notes on the monthly search demand for golf courses to play:

  • Overall, in the U.S., the increase was 100%, rising from 1.1 MM in 2019 to 2.2 MM.
  • Colorado was #1 on the list, with 126% increase.  Minnesota was a close 2nd.
  • As might be expected, Hawaii and Alaska experienced a decrease in demand as travel restrictions certainly took their toll.
  • The average increase for states was 71%.

Would you like to find out what the Y.O.Y. search demand for golf courses to play looks like in your local market?  Just email me at This email address is being protected from spambots. You need JavaScript enabled to view it. and I’ll send you a screenshot from our Google dashboard.   I can also tell you when the search demand peaks.

table

How many of you know the story about Ray Floyd saying “Adios” to Lee Trevino? If you don’t, This email address is being protected from spambots. You need JavaScript enabled to view it., and I’ll send you the story. I think we all agree that regardless of any increase in demand for golf, the word “Adios” is the right word for 2020.

We all know there’s been an incredible impact on the golf industry with the demand for golf increasing by historic numbers, while facilities depending on events and weddings are coping with drastic decreases due solely to pandemic related restrictions.

What Does the Data Say?

Golf is up over 100% in demand year over year across the country. Wedding venue demand was also up in 2020 even with restrictions on group gatherings (which surprised me). Every golf course operator I’ve talked to reports an increase in rounds between 20-40% year-over-year.

Here’s the latest historical search data from Google in the US1 which illustrates real demand….

Adiosto2020 graph lg 2

Schools of Thought

There are a few different schools of thought on how to deal with the spike in demand to play golf. All of these have good logic behind them and are based on each golf course operator’s view of the future, unique market, customers, and experiences. That’s why I don’t think you can paint with a broad brush, but rather take a close look at each facility’s business and tailor a strategy that best fits their long-term success. We can all agree that no matter which school of thought you subscribe to; the pandemic will be defeated at some point sooner or later (hopefully sooner). The question and decision you’re tackling is which scenario is going to best serve your facility.

I’ve shared the three most common perspectives I hear from golf course owners below.

1: Loss Leaders

There’s a large segment of golf course owners and operators that tell me loyalty programs, memberships, and any kind of frequent player program is a “loss leader”making their inventory available at a discounted rate. They’re focused on leveraging this rare opportunity to increase new customer acquisition and eliminate any kind of program that provides a discount for tee times. They want to use the most fundamental economic principle of “supply and demand” to get the highest possible rate for their tee times. This is hard to argue with based on the dramatic increase in demand and reduction in supply imposed by larger tee time intervals and cart sharing restrictions.

2: This Too Shall Pass! Then What?

There is also a substantial segment of operators who believe that it’s important to think about what happens after this pandemic passes. They want to position themselves to be in good standing when the demand may decrease and many of the entertainment and recreational activities currently under heavy restrictions are open for business. They’re concerned about losing this “temporary” demand and alienating loyal customers who did not appreciate the increases in rates regardless of the basic economic “supply and demand” rationale. So far, most of these operators continue with their current programs without any price increases. Their primary objective may be to capture new customers and transition these new customers into their current loyalty and retention marketing programs.

3: Playing Both Sides

There’s definitely something to be said for “hedging your bets”. It’s hard to argue with the first two perspectives and that’s why marrying the two together makes a lot of sense for many operators. They’re raising their rates for the tee times in highest demand while extending an olive branch to their loyal regulars providing them an option to sign up for loyalty programs or memberships that gives them access to play for a fee that’s close to what they’re accustomed to paying. The golf course also makes sure that any loyalty program customer is forced to book a little later on weekends allowing the facility to use demand-based pricing strategies to maximize their rates during “primetime” demand.

Conclusion

I think all of these perspectives have merit. I’ve heard strong arguments from very successful owners on all three. The proper application of each strategy is debatable based on individual facility and market conditions. If you have a little doubt about your plans for 2021, I’d encourage you to watch our latest episode in our webinar series which provides valuable insights to help plan our pricing strategy for 2021.

121 Marketing can help you achieve your objectives in 2021. Our marketing services are designed to acquire new customers and/or drive customer retention.

This email address is being protected from spambots. You need JavaScript enabled to view it. about your plans for 2021 to make sure you’re not leaving any revenue on the table.

Hasta luego!

We are all waiting and watching as authorities begin to deal with how to safely open up our economy again. As of today (April 14, 2020), the National Golf Foundation (NGF) reports that roughly 48% of U.S. golf courses are open for play which is up from 44% the week prior.

Whether you’re open or closed right now, there are many important marketing action items to do now. I've put together a few action items to consider for your email, website, social media, and search engine marketing.

Email Marketing

  • Create new segments for enhanced targeting of customers. This can be done by adding more classes or groups to your POS and your email marketing database.
  • Prepare surveys designed to increase your knowledge about your customers’ preferences and be sure to provide an incentive to complete the survey.
  • Prepare target lists for selling prepaid rounds, memberships, gift cards, lesson plans, etc.
  • Prepare plans and brainstorm for ideas to build your email lists
    • Example: Prepare a giveaway for new subscribers (like emailing a voucher for a free bucket of balls).
  • Create and update email marketing templates
  • Review your overall email marketing strategy to make sure you are maximizing effectiveness

Website

  • Review existing content to update all information (like staff members, contact info, FAQs, rates, policies, etc.)
  • Create New Content including:
    • Golf Tips from the teaching staff
    • Recipes and Cooking tips from the Chef
    • Gardening and maintenance tips from the Super
    • Stories about your facility’s history
    • Interesting stories about people who are members or customers at your facility
  • Video content including drone flyovers or random interesting videos
  • Check all the links in your website to make sure they are working and current
  • Update meta keywords and meta descriptions on your pages
  • Review your Google Analytics and check out the following:
    • Where are visitors coming from?
    • Which pages do they visit the most?
    • Which pages have the highest bounce rate?
  • Use the above info from analytics to fine tune your marketing strategies and adjust your content and calls-to-action on your pages.
  • Review your listings (like Google My Business) on local search directories and make sure all of your contact info is up to date and consistent (name, address, phone, website url, etc.).

Social Media

  • Learn how to supercharge your social media posts
  • Create new social media headers & profile images
  • Have your teaching staff prepare some quick videos with “at-home” game improvement and fitness tips.
  • Conduct a Facebook Live broadcast to “Ask the Pro”
  • Have your Chef prepare some quick videos to post with cooking tips and recipes
  • Run a contest on FB or Instagram, examples include:
    • Most creative “backyard” practice set-up
    • Best images or videos of the golf course
    • Funniest images or videos from a round at your course
    • Funniest true story from a round at your course
    • Craziest location you’ve hit your ball on the golf course
    • Wildlife images or video on your course
    • Best sunset image or video from your course
  • Share some images and video of the course conditions. Many courses are telling me that they are very green without the play. This is a good way to remind your audience of why they’ll want to return soon (or come out now if you’re open)

Search Engine Marketing

If you’re open for business, it may be a great time to run Pay Per Click (PPC) campaigns since many of your competitors will not be doing this. People are sitting at home going stir-crazy spending way too much time in front of their screens and you can also pay less per click since bid prices will be lower due to lower demand for advertising.

If you’re not open, then you can get ready for the surge of demand when things begin to bounce back. Search Engine Optimization (SEO) campaigns take a little longer but you can be reaping the benefits of a smart strategy when the demand and activity returns. If you’re already doing SEO, then now is not the time to stop. You’ll lose valuable ranking while your competitors will gain advantages (especially if they keep going).

If you need help with any of the above, please reach out. We have best in class technology designed to help you check all the boxes. Be ready now and in the future.

Stay safe,

Aaron Dyer, PGA | (407) 459-8200 ext.1 | This email address is being protected from spambots. You need JavaScript enabled to view it.

Tuesday, 07 April 2020 11:17

COVID-19: What about Sales and Marketing?

Sales and Marketing Considerations during the COVID-19 Pandemic

There is optimism that life will begin to return to some degree of normalcy in the not too distant future. As a long-time PGA member with over 25 years in sales and marketing, I wanted to pass along some perspective on how to best approach this very unusual circumstance where you’re trying to strike the right balance between your genuine concern for everyone's well-being and the need to keep your business alive (which many in your community also depend on).

I’ve put together a few items to consider in the immediate future (if you haven’t already) ….

Be Sensitive to Public Sentiment.

Sales and marketing for your golf course in the middle of a pandemic requires a very careful approach. Understanding where people’s priorities and feelings are focused is essential right now since they are obviously different than just a couple months back. As we all know, most people are focused on the health and well-being of our loved ones. Helpful and reassuring messages are the most appropriate, not sales pitches. Be sure to communicate how your business is addressing safety and sanitation protocols to keep customers safe and mitigate risk. An understanding and sensitive tone is the most appropriate.

Branding Your Facility. Set the Tone for Future Sales.

Demand for golf will obviously remain lower during the height of the pandemic, but that doesn’t mean it's gone forever. In fact, most experts expect a big rebound in consumer demand as effective therapies come online and a vaccine is developed. As a golf course, you can prepare for that pent-up demand by building your facility’s brand and finding ways to help out in your local community. You can help out with local fundraisers and remain active on social media channels with helpful and positive messaging. These are some of the things you can do to enhance your brand awareness and be ready when the demand for golf returns.

Golf Courses Doing their Part.

The pandemic is teaching us that everyone is in this together. From the golf course, to the big retailers, every business is navigating these waters in their own unique way while getting a stark reminder of how we all depend on each other.

Even while trying to figure out how to navigate these waters, businesses are expected to help their communities where possible. This is an opportunity to be a leader in your community and share ways to help with your audience.

Closing Thoughts.

We can all do our part to help while also keeping an eye on the future. Together, we’ll be stronger and more united. Use this opportunity to help those in need, strengthen your business model, fine tune processes, improve your branding, be a leader in your community, and prepare for the brighter days ahead.

We Can Help.

At 121 Marketing, we’ve been helping our clients get critical COVID-19 messaging out to their customers.  If we can help you during this time, please reach out. We have free tools to help you create, format, and schedule essential campaigns.

Let us know how we can help. 

Stay safe,

Aaron Dyer, PGA | (407) 459-8200 | This email address is being protected from spambots. You need JavaScript enabled to view it.

 

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