1-2-1 Marketing Blog | Golf Course Websites & Marketing Blog
Saturday, 29 August 2015 04:10

Incentivizing Golfers to Purchase More

Now more than ever, it is important to maximize the value from each and every customer that walks through your door. It is no longer sufficient just to sell tee times, without at least trying to upsell customers. Incentivizing your current customers to buy more is a great way to generate revenue that you may not have seen otherwise.

Published in Blog

local seo for Golf Courses

It’s no secret that Google, Bing and Yahoo have replaced phone books. People use their mobile devices for everything, especially to find out your golf course’s contact information. However, most golf facilities have sub-optimal search engine ranks due to a lack of NAP (Name, Address, Phone Number) consistency. Luckily, there are ways to combat this issue and boost your golf course's visibility on the web.

Published in Blog

You might think that human beings are the only things reading the content on your golf course’s website. However, search engine bots crawl and “read” the pages of your website almost daily. They use the text on your website to help determine what the site is about. Because of this, content has become arguably the most important SEO factor in recent years.

Writing new copy for a website seems like a fairly easy task, but it is now more important than ever to appease both humans and robots. When you are writing content that will live on your golf facility’s webpage, there are a few things you should keep in mind.

Published in Blog

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