Domains act as the first impression for businesses on the World Wide Web. They were intended to tell potential visitors what your website is about before they make a click. So naturally, when golf facility owners and operators find a domain that better suits their course, they immediately want to make the switch from their old domain. Why not, right?

However, that could lead to SEO suicide if not done properly!

Search engines change A LOT. While you may not notice many of the changes, they can have a huge impact on your golf facility’s online presence. Lately, Google and Bing have been making alterations to their search results page that has significantly decreased the number of organic visitors a local golf course’s website might receive. Now, you’re probably thinking “Well, that’s not good for me”, but you may be wrong. Let’s get into what exactly has changed.

How do your customers find your phone number? For most businesses the answer is "I'm not sure". Many businesses don’t record their phone calls, and if they do, they don’t know the source of which the phone call came from. By making this data available, you are able to make educated marketing decisions, better serve your customers, and generate more revenue.

Whether you’re prepared for it or not, the holiday season is here. Contrary to what seems to be a popular practice, sitting around and hoping to sell more golf during the holidays typically doesn’t produce very good results. For most areas of the country, golf courses are either closed or very limited by weather for the next 3-5 months, so it’s crucial to sell as many rounds as possible to stimulate the down time.