Now more than ever, it is important to maximize the value from each and every customer that walks through your door. It is no longer sufficient just to sell tee times, without at least trying to upsell customers. Incentivizing your current customers to buy more is a great way to generate revenue that you may not have seen otherwise.
Why You Should Incentivize
Sometimes, customers just need a little help on how to spend their money. By incentivizing them with promotions, you can lead customers to make purchases they normally would have passed on. The end goal is to have customers play more and buy more on every visit. Don't give your customers a discount "just because", but reward customers for purchasing more and more often.
What Should You Offer?
Often, golf facilities are not sure on what incentives they should offer. There are many different types of promotions, all with their own effects. Every golf facility has different clientele, so being creative and tailoring to their needs is essential.
Here are some examples:
Itâ€™s no secret that Google, Bing and Yahoo have replaced phone books. People use their mobile devices for everything, especially to find out your golf courseâ€™s contact information. However, most golf facilities have sub-optimal search engine ranks due to a lack of NAP (Name, Address, Phone Number) consistency. Luckily, there are ways to combat this issue and boost your golf course's visibility on the web.
You might think that human beings are the only things reading the content on your golf courseâ€™s website. However, search engine bots crawl and â€śreadâ€ť the pages of your website almost daily. They use the text on your website to help determine what the site is about. Because of this, content has become arguably the most important SEO factor in recent years.
Writing new copy for a website seems like a fairly easy task, but it is now more important than ever to appease both humans and robots. When you are writing content that will live on your golf facilityâ€™s webpage, there are a few things you should keep in mind.
Donâ€™t count out Email marketing â€“ itâ€™s the second most powerful conversion tool your golf course has, after your website. Here are ten must know facts about email marketing that every facility operator should see....
A summary of 1-2-1 Marketingâ€™s competitive advantage & value proposition
1-2-1 Marketing is strictly focused on providing the best website and email marketing solutions in the golf industry. Our customers are golf facilities who want the latest technology and design features for their website and email marketing solutions, not a second-rate website â€śincludedâ€ť with the POS or Tee Sheet. Our customers can use whomever they wish for POS or Tee Sheet without sacrificing a world-class website and email marketing solution.
A majority of our competitors are focused on providing POS and Tee Sheet solutions and the website and email marketing is â€śthrown inâ€ť to get the POS or Tee Sheet contract. Many of them also own 3rd Party Tee Time Booking Engines that directly compete with golf courses. This results in very poor website design, structure, search engine optimization (SEO), editing, and publishing performance. This is not surprising since these companies only make money if customers book their bartered tee times via their online portal â€“ not the clubâ€™s website.