Search engines change A LOT. While you may not notice many of the changes, they can have a huge impact on your golf facilityâ€™s online presence. Lately, Google and Bing have been making alterations to their search results page that has significantly decreased the number of organic visitors a local golf courseâ€™s website might receive. Now, youâ€™re probably thinking â€śWell, thatâ€™s not good for meâ€ť, but you may be wrong. Letâ€™s get into what exactly has changed.
How do your customers find your phone number? For most businesses the answer is "I'm not sure". Many businesses donâ€™t record their phone calls, and if they do, they donâ€™t know the source of which the phone call came from. By making this data available, you are able to make educated marketing decisions, better serve your customers, and generate more revenue.
Whether youâ€™re prepared for it or not, the holiday season is here. Contrary to what seems to be a popular practice, sitting around and hoping to sell more golf during the holidays typically doesnâ€™t produce very good results. For most areas of the country, golf courses are either closed or very limited by weather for the next 3-5 months, so itâ€™s crucial to sell as many rounds as possible to stimulate the down time.
It goes without saying that email marketing is a golf facilityâ€™s best friend. There is no easier and more efficient way to inform your clients or promote business than sending out an e-blast. With that being said, there are right and wrong ways to use email marketing. To help you make the most out of your email efforts, weâ€™ve put together a few helpful tips that every golf course should take note of.
Every golf course needs a social media presence these days. Itâ€™s important. However, where is a course operator supposed to find the time to post, share, tweet, and like when they are busy running around all day?
Luckily, social media management doesnâ€™t have to be so daunting. There are a number of tools out there that can help you manage your social media efforts with ease. From scheduling posts to tracking engagement, there is software for nearly any task.